Paytm has introduced an Affordability suite that allows you to make the products/services more affordable for their customers. This does not necessarily translate to making the products/services cheaper instead making them easier to own.
Paytm Affordability suite includes Bank Offers and EMI (Equated Monthly Installment) options that increase the affordability of the purchases. Bank offers can be given as cashback or instant discount and reduce the overall cost of the product. EMI payment option helps you to encourage your customer to make big value purchases without worrying about paying the full amount upfront.
With Paytm Affordability suite, you can:
- Help customers to purchase the product in easy installments
- Create and run attractive offers on your platform, thereby, increasing sales
- Empower customers with the support of 20 Bank Credit Cards, 2 Debit Cards for EMI, Buy Now Pay Later using Paytm Postpaid, Zest Money, etc
- Facilitate T+1 settlement of instant cashback support for faster cashback to the customer
To understand more about the impact of Affordability to drive sales on your platform, please read here.