Everything you need to grow at scale
From 91% open rates to AI-powered retargeting, get everything you need to engage, support, and convert customers
91%
Message open
Rates
Rates
37%
Click Rates
5X
More Leads with Click-
to-WhatsApp Ads
to-WhatsApp Ads
30+
CRM & Platform
Integrations Salesforce,
Shopify, Zoho & more
Integrations Salesforce,
Shopify, Zoho & more
71%
Merchants reported
improved conversion rate
improved conversion rate
64%
Merchants reported
higher retention rate
higher retention rate
55%
Reduced cost per
conversion
conversion
63%
improved Ad ROI using
WhatsApp flows vs.
traditional channels
WhatsApp flows vs.
traditional channels
Built for the entire customer journey
From discovery to repeat purchase, Paytm Connect Plus powers every stage
Acquire
Reach high-intent customers with Click-to-WhatsApp Ads
- Create and launch Click-to-WhatsApp Ads (CTWA) directly from the dashboard
- Use AI-powered targeting to improve precision
- Track campaign-wise leads, clicks, and conversion metrics
- Achieve up to 5X lead generation with reduced CPL
Onboard
Welcome & guide new users instantly with automated user journeys
- Set up personalized greeting flows with our drag-and-drop chatbot builder
- Guide users through sign-up, product discovery, or FAQs
- Integrate your existing CRM to sync customer data in real-time
- Reduce drop-offs and manual follow-ups
Engage
Connect with customers using offers and updates
- Share dynamic product catalogs and carousels
- Send offers, event details, or shipping updates
- Schedule promotional broadcasts and trigger based on user activity
- Get 2X click-through rates on carousel messages
Convert
Reduce steps with in-chat order completion
- Showcase products with pricing and availability
- Let users place orders and complete payments without leaving the chat
- Integrate payment gateways and checkout APIs
- Shorten sales cycles and increase conversion rates
Retain
Drive repeat engagement & loyalty with automated retargeting
- Use behavioural segmentation: read, clicked, replied
- Send reminders for cart abandonment, renewals, or re-orders
- Recommend products with AI-driven personalisation
- Increase retention with 1:1 conversational images
For businesses that interact with customers daily
Retail & D2C
Retail & D2C
Cart recovery, product launches & campaign broadcasts
- Abandoned cart recovery
- New product announcements
- Flash sale notifications
- Customer support
BFSI
BFSI
Lead nurturing, secure authentication & renewal alerts
- Loan application updates
- Insurance renewals
- Investment opportunities
- Account alerts
Travel & Logistics
Travel & Logistics
Live updates, ticketing & rescheduling
- Booking confirmations
- Flight status updates
- Delivery tracking
- Travel itinerary
Healthcare
Healthcare
Appointment reminders, result notifications, prescription follow-ups
- Appointment scheduling
- Lab result delivery
- Medication reminders
- Health checkup alerts
Built differently, built for you.
Most messaging platforms stop at sending messages. Paytm Connect Plus powers the entire marketing engine - from media to messaging to monetisation
Backed by Paytm's proven CPaaS ecosystem
Not just a SaaS tool - it's part of India's largest digital infrastructure, used by 50K+ businesses
One partner multiple channels
Go beyond WhatsApp when you're ready - with SMS, Voice, RCS, and more under the same Paytm umbrella
Campaign & messaging in one view
Manage paid ads, retargeting logic, customer messages, and click-level performance in one connected dashboard
Fast launch low tech dependence
Drag-and-drop bot builder, native CTWA ad manager, ready templates - launch in days, not weeks
Built for modern CRM & Martech stacks
Plug into your existing tools like WebEngage, MoEngage, Freshdesk, or Shopify with no heavy dev lift
Data security you can trust
Built on enterprise-grade, compliant infrastructure trusted by BFSI, healthcare, and large-scale platforms
The Paytm Advantage
With Paytm Connect Plus, you don't just get a product - you get a Performance Marketing ecosystem, trusted brand credibility, and the ability to scale without switching providers.
Flexible plans for every stage of growth
Whether you're launching campaigns or managing at scale, Paytm Connect Plus has a plan tailored to your business needs
Features
- WhatsApp Business API
- WhatsApp Blue Tick Application
- Click to WhatsApp Ads Manager
- Creative creation API for Ads
- Upload & Manage Contacts
- Create tags & attributes
- Upto 10 Tags
- Upto 5 Custom Attributes
- Create template messages
- Service Conversations - Live chat Replies to user messages
- Live Chat Dashboard - 1 Agent
- 1 Standard Template Flow (basis Merchant Industry)
- Whatsapp message Broadcasting (Marketing & Utility)
Features
- All featured in Base Plan
- Up to 50 Tags
- Up to 10 Custom Attributes
- Whatsapp message Broadcasting (Marketing & Utility)
- Broadcasting & Retargeting
- Template Message via APIs Integration
- Smart Audience Segregation
- Unlimited Agent Logins
- Multi-Agent Live Chat & Shared Team Inbox
- Agent Transfer & Manager Monitoring
- Marketplace Integrations (Whatsapp Link Generator etc, Leadsquared)
- 1 Standard Template Flow (basis Merchant Industry)
- Shopify & WooCommerce Integrations
- 5 Chatbot Flows: ₹1999 (charged separately)
Features
- All Featured in growth Plan
- Up to 100 Tags
- Upto 20 Custom Attributes
- Campaign Scheduler
- Campaign Click Tracking
- Smart Agent Routing basis criteria like Tags/ Attribute/ Flow
- Campaign Budget Analytics
- Custom/ Project APIs basis use case
- Custom Agent Rules
- Carousel Template Click Tracking
- CSV Campaign Scheduler (base execution 1-1 basis User base CSV size)
- User Access Control basis User roles
- Birthday Message Automation
- Automatic Failed Message Retry (max upto 3 retries)
- 5 Chatbot Flows: ₹ 1999 (charged separately)
Features
- All features in Pro Plan
- Recommended for Brands with 5 Lac+ Users
- Unlimited Tags
- Unlimited Attributes
- Downloadable Reports
- Dedicated Account Manager
- Priority Customer Support
- Webhooks
- Higher Messaging Speed
Smarter messaging, measurable results.
AI-Powered Retargeting based on reads, replies, and behaviour
Unified Dashboard for Ads, Messaging, and Customer Journeys
Enterprise-Grade Scale & Security – 3B+ messages delivered, 99.9% uptime
Smart WhatsApp Funnels for Full Lifecycle Engagement from onboarding to retention
Let's Get You Started
Whether you're scaling a D2C brand, running a travel platform, or managing customer queries at scale Paytm Connect Plus makes it easy.