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Offer constructs can be shared with KAMs and they can get the offer campaign configured through our backend with the help of Paytm Ops team. Please share the necessary configuration parameters as below in the format as shared by the KAM to get the offer configured.
Following are offer constructs/parameters required for configuring different types of offers:
For configuring Amount based offers, the following parameters would be needed:
| Gratification value | The offer amount being provided as cashback or discount |
| Gratification type | The type of gratification - Cashback or discount |
| Max Gratification | In case of offers such as a 10% discount upto Rs 300, the maximum gratification cap can be mentioned |
| Min transaction Value | The minimum eligible transaction value for which the transaction becomes eligible for an offer |
| Max transaction Value | The maximum eligible transaction value for which the transaction becomes eligible for an offer |
| Contribution | The contribution of each of the contributors in the offer such as - brand, merchant, etc. |
| Payment Instruments | Eg: EMI, Credit Card, Debit Card, etc & the banks with which the offer can be applied |
| Usability Conditions | Rules applicable for the offers |
For the configuration of SKU-based offers, the SKU information has to be shared with the KAM. In the current offer configuration shared with the KAM, kindly share the SKUs on which the offer has to be created. For each SKU, share the brandId, categoryId, and model or productId against which the offer would be validated and applied.
The following parameters would be needed:
| brand_id | Brand id of the product. Example: 12345. Please refer to the default brand_Ids here |
| category_id | Category id of the product. Example: 6789 Please refer to the default category_Ids here |
| product_id | Product id/Model of the product. Example: MPUR3HN/A |
| Payment Instruments | Example: EMI, Credit Card, Debit Card, etc & the banks with which the offer can be applied |
| Usability Conditions | Rules applicable for the offers. Please refer here |
| Gratification value | The offer amount being provided as cashback or discount |
| Gratification type | The type of gratification - Cashback or discount |
| Max Gratification | In case of offers such as a 10% discount upto Rs 300, the maximum gratification cap can be mentioned |
| Min transaction Value | The minimum eligible transaction value for which the transaction becomes eligible for an offer |
| Max transaction Value | The maximum eligible transaction value for which the transaction becomes eligible for an offer |
| Contribution | The contribution of each of the contributors in the offer such as - brand, merchant, etc. |
Note: For limiting offers on specific tenures of EMI, pass the tenures in the configuration request to the KAM.
