Got questions about payment performance? Great. We’ve got the answers.
How does my website’s success rate compare to industry benchmark?
How does payment success rate vary for my app vs website?
How is my iOS app performing vs Android?
How is my performance across all my checkout flows?
What percentage of my customers are new vs repeat customers?
How many customers have churned?
What is my customer retention trend month-on-month?
What can I learn from an RFM analysis of my customer base?
What percentage of sales comes from each payment source?
What are the top reasons for payment failures?
How can I reduce payment failures?
How do I view historical performance and benchmark myself?
Payment Flow Analytics
Analyse success rates with industry benchmarks, and performance across platforms and devices
  • Platforms and Checkout Flows Platforms and Checkout Flows
  • Benchmark your performance Benchmark your performance
  • Analyse performance Analyse performance
  1. Success rate drill down by payment sources, platforms and checkout flows
  2. Benchmark your performance with industry success rates
  3. Analyse performance by app version and device type
Platforms and Checkout Flows

Success rate drill down by payment sources, platforms and checkout flows

Benchmark your performance

Benchmark your performance with industry success rates

Analyse performance

Analyse performance by app version and device type

Customer Analytics
Understand your customers better with insights about their purchase behaviours
  1. Track new, repeat & lost customers
  2. Understand customer segmentation with a readymade RFM Analysis
  3. Track user retention with our cohort analysis
  • Lost Customers Lost Customers
  • Customer Segmentation Customer Segmentation
  • Track User Retention Track User Retention
Lost Customers

Track new, repeat & lost customers

customer Segmentation

Understand customer segmentation with a readymade RFM Analysis

Track User Retention

Track user retention with our cohort analysis

Payment Source Analytics
Get insights into performance of different payment sources with ideas on how to reduce payment failures
  • Transaction share & success rate Transaction share & success rate
  • Understand reasons for payment failure Understand reasons for payment failure
  • Customer drop analysis Customer drop analysis
  1. Transaction share & success rate at payment source level
  2. Understand reasons for payment failure and learn how to fix them
  3. Customer drop analysis (for different platforms, checkout flows)
Transaction share & success rate

Transaction share & success rate at payment source level

Understand reasons for payment failure

Understand reasons for payment failure and learn how to fix them

Customer drop analysis

Customer drop analysis (for different platforms, checkout flows)

Analytics across multiple payment gateways with Paytm Super Router
Gateway Routing
Optimize your online business with Paytm’s Super Router. Integrate multiple payment gateways to maximize your success rate or minimize your transaction costs.
What’s more is that you will get analytics across all your payment gateways on one single platform.
Pricing
Module
Charges*

Full Analytics Suite

Payment Source Analytics

Payment Flow Analytics

Customer Analytics

0.3%
*Charges are applicable on transaction amount. For a ₹100 transaction, charges will be 30 paise.
Frequently Asked Questions

Do i need to do any integration or coding to get analytics?

No integration or coding required. Analytics will be available automatically on your Paytm for Business dashboard

What is the duration of the free trial?

We are offering a 30 day free trial for the Payment Analytics

Can we see the analytics on all our transactions across all payment gateways?

This is possible if the Paytm Super Router is integrated along with the Analytics solution.

How is Analytics priced?

Each Analytics module is available independently and as a combo, at a discounted price. Please refer the pricing section for more details.

View all FAQs >
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Payments Analytics

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