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Yes, the Bank Discounts & Cashback Offers feature is supported on all checkout flows, i.e., Custom Checkout, App Invoke, JS Checkout, and Standard Checkout.
No, merchants can fetch all offers configured with Paytm.
Yes, we support both discounts and cashback. Either of these can be configured in a campaign.
No, businesses/banks bear the gratification cost. Paytm only helps in processing the gratification while completing the transaction.
No, right now this service is absolutely free. Paytm does not charge anything extra for this service/integration.
It depends. These APIs need to be integrated only in custom checkout’s first integration type, wherein validation of offers happens before the payment is made. Otherwise, in no other solution, they are required. Please note that 'Fetch All Offers' API is anyway an optional API. It is your choice, whether you want to integrate this API or not, and has nothing to do with the payment gateway integration type.
You just need to share campaign details with the respective KAM or our integration team. Or our team can also configure your campaigns through the Merchant Dashboard. You can check more details here: https://developer.paytm.com/docs/offer-engine/paytm-dashboard/