The Bricks and Clicks business model refers to the expansion of business in a way that combines selling products through a physical retail location (bricks) along with an online store (clicks).

There is a stark difference between how India and Bharat shops online. Businesses venturing into lower-tier cities must learn the difference between the two.

It is important that you first understand what a customer touch point is and how to set it right. Here, we will take you through the meaning of customer touch points and how you can unite them to streamline customer journeys.

When you are seeking ways to attract more customers to your shop, you need an omnichannel strategy to deal with various points of friction. Read more here.