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Paytm Business Blog
FFintech Today
NPCI Rolls Out Tokenisation Mechanism for RuPay Cards
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  • 2 minute read

NPCI Rolls Out Tokenisation Mechanism for RuPay Cards

  • October 22, 2021
National Payments Corporation of India launched NTS - NPCI Tokenisation Mechanism to support tokenisation of RuPay cards. It is meant to further enhance safety at customers’ end and ensure a smooth shopping experience.
KKnowledge Base
Unicorn startups in India
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  • 6 minute read

Unicorn Startups in India: Definition, Trends, Features, and More

  • October 14, 2021
Unicorn is a popular term used in the venture capital industry to refer to a privately held startup company that has reached a valuation of $1 billion. Let's dig deeper.
KKnowledge Base
7 Ways to Increase Online Diwali Sales
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  • 5 minute read

7 Ways to Increase Online Diwali Sales in India

  • October 13, 2021
You can stay ahead of the competition, grab eyeballs, and attract customers with Diwali offers online in India by following effective ways to run Diwali sales.
KKnowledge Base
All About Customer Lifetime Value
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  • 5 minute read

What is Customer Lifetime Value and How Can You Enhance it For Your Business?

  • October 10, 2021
Customer lifetime value is a key metric measured by every growing company as it helps the business owners understand how long it takes to regain the amount invested in earning a new customer.
FFintech Today
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  • 3 minute read

Reserve Bank of India Showers Early Diwali Gift: To Implement Offline Digital Payments, Raised IMPS Limit to Rs 5 Lakh

  • October 8, 2021
RBI showers merchants with early Diwali gift by allowing them to transfer up to 5 lakh using IMPS and opening up offline digital payments.
FFintech Today
Fintech Adoption in India
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  • 2 minute read

India’s Fintech Adoption Rate Outshines at 87%, Higher Than Global Average of 64%

  • September 29, 2021
Despite the Covid-19 pandemic waves, the fintech adoption in India has reached 87%, way above the global average.

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