The Ultimate Guide to Instagram Marketing in 2023

Instagram has become one of the most popular social media platforms, with over 1.3 billion active users worldwide. As a result, businesses and brands have recognised the potential of Instagram as a powerful marketing tool.

If you are still wondering how to do Instagram Marketing in 2023, you have come to the right place. This Instagram Marketing guide covers everything you need to know to start and thrive in your Instagram business marketing efforts. But first things first –

What is Instagram Marketing?

Instagram marketing is a type of social media marketing that uses photo and video content published on Instagram to sell a brand’s products and services. It also involves knowing how to approach similar brands or accounts for assistance in promotion and vice versa.

Instagram marketing has evolved into a sophisticated and competitive platform. Brands use Instagram to engage with their target audience, build brand awareness, and increase sales.

The platform has introduced new features and tools to help businesses improve their marketing strategies, such as Instagram Shopping, IGTV, and Reels.

It has become a key player in the world of influencer marketing. Influencers have a massive following on the platform, and brands have been collaborating with them to reach new audiences and promote their products.

Instagram has also become a hub for user-generated content, with brands leveraging user-generated content to showcase their products and services.

Overall, Instagram marketing requires businesses to stay up-to-date with the latest trends and features on the platform. It involves creating high-quality content, engaging with your audience, and measuring your performance through analytics.

It can help businesses increase their online presence, drive traffic to their website, and ultimately boost sales.

Instagram, which has over 1.3 billion monthly active users, provides businesses with a massive audience to reach, making it a highly effective marketing tool.
Instagram marketing allows businesses to connect with their target audience in a more personal and engaging manner.
Instagram allows businesses to share visually appealing content, such as photos and videos, with their target audience by utilising features such as stories, reels, IGTV, and live videos.
Instagram also allows businesses to increase brand awareness and loyalty through consistent and targeted content.
Instagram’s ability to generate leads and drive sales is another significant advantage. Its shopping feature allows businesses to showcase their products and services with tags that allow users to purchase directly from the app, providing consumers with a convenient and seamless shopping experience.

Significance of an effective Instagram marketing strategy

An effective Instagram marketing strategy is crucial for businesses looking to succeed on the platform.

Instagram marketing involves more than just posting content; it requires a comprehensive strategy that incorporates various elements such as content creation, audience engagement, and analytics tracking.

Below are some reasons why an effective Instagram marketing strategy is essential:

Increases brand awareness: Instagram provides businesses with a platform to reach out to their target audience and showcase their products or services. An effective Instagram marketing strategy can help businesses increase brand awareness and establish their presence on the platform.
Improves audience engagement: Instagram allows businesses to connect with their audience in a more personal and engaging way through visual content. A well-planned Instagram marketing strategy can help businesses create engaging content that resonates with their audience and increases engagement.
Boosts website traffic: Instagram provides businesses with an opportunity to drive traffic to their website through various features such as the bio link, Instagram stories, and shoppable posts. A well-crafted Instagram marketing strategy can help businesses leverage these features to drive more traffic to their website.
Generates leads and sales: Instagram’s shopping feature enables businesses to sell their products directly on the platform. An effective Instagram marketing strategy can help businesses create content that drives sales and generates leads, increasing revenue and profitability.
Enhances brand loyalty: A strong Instagram marketing strategy can help businesses create a loyal following of customers who engage with their content regularly. It can help improve customer retention rates and increase customer lifetime value.

An effective Instagram marketing strategy is essential for businesses looking to succeed on the platform. It can help increase brand awareness, improve audience engagement, drive website traffic, generate leads and sales, and enhance brand loyalty.

With the right strategy in place, businesses can leverage the power of Instagram to achieve their marketing objectives and grow their business.

Also Read: The Ultimate Guide to Social Media Marketing (SMM) in 2023

Building a Strong Instagram Presence

Building a strong Instagram presence is essential for businesses looking to succeed on the platform. A strong presence not only helps businesses increase their brand awareness but also allows them to engage with their audience, generate leads, and drive sales.

Below are some tips for building a strong Instagram presence:

Define your brand: Before creating an Instagram presence, businesses need to define their brand identity. It includes creating a strong brand voice, visual identity, and messaging that resonates with their target audience.
Optimise your profile: A well-optimised Instagram profile can help businesses attract and retain followers. It includes using a clear and concise bio, choosing a profile picture that reflects the brand identity, and using relevant keywords in the profile description.

Here’s an example of a well-optimised Instagram profile:

Source: SUGAR Cosmetics

Create engaging content: Creating high-quality, visually appealing content is essential for building a strong Instagram presence. Businesses need to create content that resonates with their audience and reflects their brand identity.
Leverage Instagram features: Instagram offers a range of features that can help businesses build a strong presence. These include stories, IGTV, reels, and shoppable posts. By leveraging these features, businesses can create engaging content that captures the attention of their audience.
Engage with your audience: Engaging with your audience is crucial for building a strong Instagram presence. Businesses need to respond to comments and messages, like and comment on other users’ posts, and use relevant hashtags to reach out to their target audience.
Analyse your performance: Analysing your Instagram performance is essential for building a strong presence. By tracking metrics such as engagement rate, reach, and follower growth, businesses can gain insights into what content resonates with their audience and adjust their strategy accordingly.

Building a strong Instagram presence requires businesses to define their brand identity, optimise their profile, create engaging content, leverage Instagram features, engage with their audience, and analyse their performance.

By following these tips, businesses can establish a strong presence on the platform and achieve their marketing objectives.

1. Creating a compelling profile

The first step in building a strong Instagram presence is to create a compelling profile that reflects your brand identity. It includes choosing a profile picture that is clear and reflects your brand, writing a bio that effectively communicates your brand message, and creating a visual identity that is consistent across all your posts.

2. Optimising your profile for discoverability

To maximise your reach and increase your follower count, it’s essential to optimise your profile for discoverability. It includes using relevant keywords in your bio and profile description, including a link to your website or landing page, and using hashtags that are relevant to your target audience.

3. Best practices for creating high-quality posts

Creating high-quality Instagram posts is essential for engaging with your audience and building a strong presence on the platform. Best practices include using high-quality visuals, creating visually appealing layouts, writing engaging captions, and using relevant hashtags.

How to leverage Instagram hashtags to your advantage

Hashtags originated on Twitter, and while they never caught on on Facebook, they are now an essential part of Instagram marketing. You can make any word or phrase clickable by adding text after the # symbol in an Instagram caption, bio, or story.

Users who click will be directed to all public posts tagged with that hashtag. Perhaps more importantly, users can now follow hashtags that interest them. Even if they do not follow the poster, they will receive a stream of content containing the hashtags. It’s a great way for users to find content that interests them, as well as for merchants to broaden the reach of their content.

The various types of hashtags you should use

To fully extend your reach and get the most out of your Instagram marketing, you must use the right types of Instagram hashtags.

There are six types of hashtags that e-commerce businesses must include in their marketing strategy.

Personalised hashtags: Most businesses will (and should) have their own branded hashtag. They’ll include it in their profile and encourage users to include it in any posts where they’re sharing user-generated content. It can, but does not have to, include your brand name.
Contest hashtags: These are branded hashtags that are created for a specific contest. These are frequently used to identify contest entries for photo submission contests and to raise overall contest awareness.
General appeal hashtags: Some hashtags are popular among large, diverse audiences. Because they are more likely to be sought out, these can help you get a lot of people to see your posts.
Specific hashtags for each industry: Each industry will have phrases and keywords that are only relevant to its target audience. These hashtags will not get you the same reach as general-appeal hashtags, but they will get you more relevant traffic.
Timely hashtags: Current events and seasonal holidays can make great hashtags, especially when selling-focused holidays like Diwali, Valentine’s Day or Christmas are considered.
Entertaining hashtags: These will not increase your reach, but they will entertain your audience and help you establish your brand. They are only intended to be amusing or clever.

For the best results, conduct research on each of these hashtags and use a variety of hashtags from each category in your posts. This will help you strengthen your brand while reaching the largest and most relevant audience possible.

Best practices for using hashtags

Hashtag usage is one of the most important factors that will determine your success on Instagram, and it’s not surprising that they’re a little difficult to master. Fortunately, the best practices listed below will help you maximise your reach and results:

Include your branded hashtag in your profile description.
Include any entertaining hashtags near the top of your hashtag list, where they are most likely to be read.
Make extensive use of hashtags. The maximum number of hashtags per post you can use is 30. Numerous case studies have found that 8 to 11 hashtags per post are ideal, particularly if using varied types of hashtags.
Change up your hashtags. Use different hashtags for each post. Make hashtag groups that you can cycle through for different posts. Not only will this increase your visibility to different audiences, but it may also prevent Instagram from flagging your account as spammy.
Take the time to investigate each hashtag. This can help you find new hashtags to target and avoid accidentally using a banned hashtag or jumping into a topic without knowing what it means.

4. Understanding the algorithm and using it to your advantage

Understanding the Instagram algorithm can help businesses create content that is more likely to be seen by their target audience. The Instagram algorithm is based on engagement metrics such as likes, comments, shares, and saves.

To utilise the algorithm to your advantage, it’s essential to create engaging content that resonates with your audience and encourages them to interact with your posts. Additionally, using Instagram’s features like IGTV, reels, and stories can help increase engagement and improve your visibility on the platform.

Building a strong Instagram presence requires businesses to create compelling profiles, optimise their profile for discoverability, create high-quality posts, and understand the Instagram algorithm.

By following these best practices, businesses can increase their reach, engage with their audience, and achieve their marketing objectives on the platform.

Engaging Your Audience on Instagram

Engaging your audience on Instagram is essential for building a strong presence on the platform. Instagram engagement refers to your audiences’ interactions with your content. It includes likes, comments, shares, saves, and direct messages.

Engaging your audience effectively requires businesses to understand Instagram engagement metrics, use strategies for boosting engagement on their posts, build a community through Instagram Stories, and respond to comments and DMs.

1. Understanding Instagram engagement metrics

To engage with your audience effectively, businesses need to understand Instagram engagement metrics. By tracking metrics such as likes, comments, shares, saves, and profile visits, businesses can gain insights into what content resonates with their audience and adjust their strategy accordingly.

Instagram Insights, a free tool provided by Instagram, allows businesses to track engagement metrics and gain insights into their audience.

2. Strategies for boosting engagement on your posts

To boost engagement on your posts, businesses can use a variety of strategies, including:

Using call-to-actions in captions to encourage engagement, such as asking questions, inviting followers to share their opinions, or asking them to tag their friends.
Using visually appealing images or videos to capture the attention of your audience.
Using relevant hashtags to increase the discoverability of your posts and reach a wider audience.
Collaborating with other accounts to cross-promote each other’s content and reach a new audience.
Hosting giveaways or contests to encourage engagement and increase followers.

3. Building a community through Instagram stories

Instagram Stories can be a powerful tool for building a community on the platform. By creating engaging and interactive stories, businesses can increase engagement with their audience and foster a sense of community.

Strategies for building a community through Instagram Stories include:

Using polls, quizzes, and question stickers to encourage interaction and gather feedback from your audience.
Featuring user-generated content to showcase your audience and foster a sense of community.
Hosting live streams to connect with your audience in real-time and answer their questions.

5 Effective Ways You Can Use Instagram Stories for Your Startup

You can use several strategies to get results from Instagram Stories, each of which will benefit your business in different ways.

Distribute content created by your target audience: You can use Stories to display user-generated content, which is always popular. Your Instagram followers will appreciate that you care enough about them and their content to include it on your website. It also eliminates the need to create the content yourself and serves as powerful social proof.
Gather content from your target audience: Stories can also assist you in obtaining UGC, which can occur in several ways. You can include calls to action asking users to share photos of their most recent purchase. Poll stickers can also help you to gather feedback and generate instant social proof.
Share memorable event moments: Stories are also a great spot to cover and publicise, whether they’re coming up in a few weeks, are currently taking place, or are in the past. It’s a great way to elicit FOMO and show everybody what they’re missing out on. Doing so can boost brand awareness and attendance.
Be genuine: Instagram Stories are more quirky than feed content, so it’s a great place to show off your quirky side. Use images and videos to tell your brand’s story, and when possible include some behind-the-scenes content.
Go live: Instagram Stories allows you to broadcast live from your phone, and your followers can interact in real-time. You can hold Q&A sessions, discuss a specific topic, or interview a special guest or influencer. After the live, you can schedule it to play with the rest of your Stories.

4. How to respond to comments and DMs

Responding to comments and DMs is crucial for engaging with your audience and building a strong Instagram presence. Best practices for responding to comments and DMs include:

Responding promptly to show your audience that you value their feedback and opinions.
Being authentic and personable creates a genuine connection with your audience.
Addressing any concerns or questions the audience may have to show that you are attentive to their needs.
Engaging your audience on Instagram is essential for building a strong presence on the platform.

Here’s an example of how businesses can respond to comments on their Instagram posts:

Source: Kopari Beauty

By understanding Instagram engagement metrics, using strategies for boosting engagement on your posts, building a community through Instagram Stories, and responding to comments and DMs, businesses can increase their engagement, build a loyal following, and achieve their marketing objectives on the platform.

Instagram Advertising

Instagram Advertising is an effective way for businesses to reach their target audience and achieve their marketing objectives. Instagram offers a variety of ad formats and targeting options to help businesses create effective ad campaigns.

To create successful Instagram ad campaigns, businesses should understand Instagram ad formats and targeting options, use best practices for creating effective ads, and measure the success of their campaigns.

1. Instagram ad formats and targeting options

Instagram offers several ad formats, including photo ads, video ads, carousel ads, story ads, and explore ads. Each ad format has unique advantages and is suited to different marketing objectives.

Example of photo ads:

Instagram Photo Ad Example
Source: Oak Denmark

Instagram offers several targeting options, including demographics, interests, behaviours, and custom audiences. By targeting the right audience, businesses can increase the effectiveness of their ad campaigns and achieve better results.

2. Creating effective Instagram ad campaigns

To create effective Instagram ad campaigns, businesses should use best practices for ad design, including using high-quality visuals, clear calls-to-action, and concise copy. Businesses should also use A/B testing to test different ad variations and optimise their campaigns.

In addition, businesses should align their ad campaigns with their marketing objectives, such as increasing brand awareness, generating leads, or driving sales.

3. Measuring the success of your Instagram ads

Measuring the success of Instagram ads is crucial for evaluating the effectiveness of ad campaigns and optimising future campaigns. Instagram provides a range of metrics to help businesses measure the success of their campaigns, including reach, engagement, clicks, conversions, and ROI.

By tracking these metrics, businesses can gain insights into the performance of their campaigns and adjust their strategy accordingly.

Instagram advertising is an effective way for businesses to reach their target audience and achieve their marketing objectives.

To create successful ad campaigns, businesses should understand Instagram ad formats and targeting options, use best practices for creating effective ads, and measure the success of their campaigns.

By following these best practices, businesses can create engaging ads that resonate with their audience, achieve their marketing objectives, and drive business growth.

Also Read: The Ultimate Guide to Paid Advertising in 2023

Influencer Marketing on Instagram

Influencer marketing on Instagram has become an increasingly popular strategy for businesses to reach their target audience and promote their products or services.

Influencers have built large followings on Instagram and have become trusted sources of information and recommendations for their followers.

By collaborating with influencers, businesses can tap into their audiences and leverage their influence to promote their brand.

1. Understanding the role of influencers in Instagram marketing

Influencers play a crucial role in Instagram marketing by providing access to their engaged and loyal followers. Influencers can help businesses increase brand awareness, promote products or services, and drive engagement on Instagram.

By partnering with influencers, businesses can leverage their credibility and authenticity to connect with their target audience and build brand awareness.

2. Finding the right influencers for your brand

To find the right influencers for your brand, businesses should consider audience demographics, content quality, engagement rates, and alignment with brand values.

Businesses should also consider the size of the influencer’s following and their ability to drive engagement and conversions. Several tools can help businesses find and evaluate potential influencers, such as influencer marketing platforms and social media monitoring tools.

3. Collaborating with influencers for sponsored content

When collaborating with influencers, businesses should establish clear goals and expectations for the sponsored content. Businesses should also provide influencers with the creative freedom to align with their brand and ensure authenticity.

Influencers should disclose sponsored content to their followers to maintain transparency and credibility. Businesses should also measure the success of their influencer campaigns by tracking engagement, reach, and conversions.

Influencer marketing on Instagram can be a powerful strategy for businesses to reach their target audience and promote their brand.

To find the right influencers for their brand, businesses should consider factors such as audience demographics, content quality, and alignment with brand values.

By collaborating with influencers, businesses can leverage their credibility and authenticity to connect with their target audience and drive engagement on Instagram.

Example of a collab post:

Instagram Collab Post Example
Source: syaebby

Instagram Analytics and Tracking

Instagram Analytics and Tracking are crucial for businesses to measure the effectiveness of their Instagram marketing efforts and optimise their strategies.

By using Instagram Insights, businesses can gain insights into their audience, content performance, and engagement metrics.

Tracking Instagram marketing performance and analysing competitors’ strategies can also provide valuable insights into industry trends and opportunities.

1. Understanding Instagram insights

Instagram Insights is a built-in analytics tool that provides businesses with valuable insights into their audience, content performance, and engagement metrics.

Insights allow businesses to track metrics such as reach, engagement, profile views, and follower demographics.

By understanding their audience and content performance, businesses can optimise their Instagram marketing strategies and achieve better results.

2. Tracking your Instagram marketing performance

To track their Instagram marketing performance, businesses should set measurable goals and track relevant metrics such as follower growth, engagement rate, and website traffic.

Businesses can also use third-party tools to track their performance and gain insights into industry trends and competitor strategies. By tracking their performance, businesses can identify areas for improvement and optimise their strategies for better results.

3. Analysing your competitors’ Instagram marketing strategies

Analysing competitors’ Instagram marketing strategies can provide valuable insights into industry trends, audience preferences, and opportunities for improvement.

Businesses can use social media monitoring tools to track competitors’ activity on Instagram, including their content strategy, engagement metrics, and influencer partnerships.

By analysing their competitors’ strategies, businesses can identify areas for improvement and optimise their strategies to stay ahead of the competition.

Instagram Analytics and Tracking are essential for businesses to measure the effectiveness of their Instagram marketing efforts and optimise their strategies for better results.

By using Instagram Insights, tracking performance metrics, and analysing competitors’ strategies, businesses can gain valuable insights into audience preferences, industry trends, and opportunities for improvement.

These insights can help businesses optimise their Instagram marketing strategies and achieve their marketing objectives.

Also Read: The Ultimate Guide to Web Analytics in 2023

Instagram Marketing Tips and Best Practices

To be successful in Instagram marketing, businesses must stay up-to-date with the latest trends and features on the platform, build a consistent visual brand identity, and maintain authenticity and transparency in their content.

1. Staying up-to-date with the latest Instagram trends and features

Instagram is constantly evolving, introducing new features and updates to the platform. To stay relevant and engaging on the platform, businesses must stay up-to-date with the latest trends and features.

It includes experimenting with new features such as Instagram Reels, utilising Instagram Shopping to showcase products, and incorporating user-generated content into their marketing strategy.

2. Building a consistent visual brand identity

A strong visual brand identity is essential for businesses on Instagram. It includes using consistent brand colours, typography, and imagery to create a cohesive look and feel across all content.

By building a strong visual brand identity, businesses can increase brand recognition and create a memorable brand image in the minds of their followers.

3. Maintaining authenticity and transparency on Instagram

Authenticity and transparency are key to building trust with your Instagram audience. It means being honest and upfront about your products or services and avoiding misleading or false claims.

Businesses should also strive to showcase the human side of their brand by sharing behind-the-scenes glimpses of their operations and genuinely engaging with their followers.

To succeed in Instagram marketing, businesses must stay up-to-date with the latest trends and features, build a consistent visual brand identity, and maintain authenticity and transparency in their content.

By following these best practices, businesses can create engaging and effective Instagram marketing strategies that resonate with their target audience and achieve their marketing objectives.

Some Top Instagram Marketing Tools for Your Startup

Instagram Marketing Tool	Description	Pros	Cons
Buffer	Buffer is a fantastic Instagram marketing tool that allows you to schedule posts for your account on Instagram ahead of time, allowing you to create meaningful and consistent material for your Instagram presence.	– It connects to other social networks like Facebook, LinkedIn, and Twitter. – Smooth UX guarantees that new clients understand it quickly.	– Users frequently report that their social network profiles get disconnected from the platform. – When using Buffer, the default schedule can be perplexing. The software will not prioritise your articles, which may result in extra work.
Iconosquare	Iconosquare is one of the greatest Instagram marketing tools that let you track brand mentions and engagement in real-time. Its statistics will show the brand mentions you’ve received in the caption or the post on Instagram.	– Includes a Conversations feature that lets you observe what others are talking about you on your social media networks. – Monitor your rivals to find out what works for them and how you may improve.	– It only allows for basic social media integration. As a result, many marketers will require an additional tool for tracking and scheduling their other social media accounts. – The UI may get glitchy sometimes if a user uploads too many posts to Instagram or Facebook.
Social Sprout	One of the best Instagram management tools for businesses is Sprout Social. You can do everything from scheduling posts to handling comments, maintaining track of hashtags and even creating reports. It’s perfect if you’re part of a larger marketing team because it allows you to connect and manage several Instagram pages and provides a team content calendar.	– It offers an easy-to-navigate interface and a user-friendly publishing calendar. – It offers robust reporting and comes with competitive analysis features.	– The tool is quite expensive, and the support team can be slow. – There is a lack of native support for some social networks.
Phlanx	Phlanx is a critical Instagram analytics tool for increasing interaction rates. You may use this application exclusively for influencer marketing, and it also has excellent audit tools. Find the ideal influencer to spread the word about your initiatives across multiple channels. You may even segregate active and inactive followers to develop a specialised follower strategy.	– Phlanx offers an easy-to-use user interface. – It comes with powerful engagement calculators and search tools that are highly beneficial for a business.	– Customer service is unresponsive. – Features like social listening and scheduling are not available.
Hootsuite	You can easily schedule and post to Instagram with Hootsuite. If you use other social networking platforms (which we hope you do), you’ll like the single dashboard because it allows you to oversee all your social accounts in one place. It also provides the Synapview app, which allows you to watch competitors and hashtags if you want to keep track of what your rivals are up to.	– Businesses can create customisable feeds that display only the social posts they want to see. – It drastically simplifies the most tedious portion of the process with a highly versatile post composer and scheduler that offers a bulk option.	– It does not give businesses insights into the demographic and psychographic data of the audience.
Later	Later can assist you in creating visually stunning Instagram content. This Instagram marketing tool enables you to generate and schedule posts using a visual planner that you can drag and drop. Organise your images and content in advance and preview how they will appear when people reach your profile.	– Later includes a free edition for those who only intend to manage one social network account. – Before submitting photographs, businesses can use the visual planner to preview how they will appear on their profile. This functionality allows you to create and schedule several photos.	– It does not have any premium service that lets you manage more than six social media accounts. – You may only upload one static image per post.
Kiksta	Kicksta is an Instagram marketing tool that assists you in increasing your followers. Usually, users would have to painstakingly go through accounts, liking and following everyone they suspect will follow them back. This approach takes time and frequently yields a much smaller ROI than most people think. Kicksta allows you to search tags and competition profiles for your target demographic.	– By monitoring audiences who follow your competitors, have common interests, and more, you will have all the tools you need to locate profiles most likely to engage with your brand. – It engages those most inclined to follow your brand, which results in more shares and likes.	– Because it is AI-based software, it might take a while before it finds a specific audience. – It is an effective Instagram marketing tool. However, if you want to schedule social posts and get detailed analytics data, you will have to augment it with another programme.

Instagram Marketing: Frequently Asked Questions

Q1. What are the benefits of using Instagram for marketing?

There are two major reasons for this. Because of its visual nature, it is ideal for industries such as beauty, fashion, and food. With more than 2 billion monthly active users, it is also one of the most popular social media apps.

Q2. How should I market on Instagram?

If you don’t already have an Instagram account, start one now. Then, as a creator or business, create your profile. Instagram provides numerous marketing mediums, ranging from photo to video collaborations.

Q3. How can Instagram stories be used for marketing?

Instagram Stories are intended to show your brand’s behind-the-scenes activity. Utilise Stories to share updates, live snippets, polls and questions with your followers. You can also promote your brand by using Instagram Stories Highlights and ‘Instagram swipe-ups’.

On a Concluding Note

Instagram continues to be one of the most popular social media platforms for businesses to connect with their target audience and promote their products or services.

To succeed in Instagram marketing in 2023, businesses must have a strong understanding of the platform and its features, create a compelling profile, engage with their audience, utilise Instagram ads and influencers, track their performance, and follow best practices.

By implementing these strategies, businesses can develop an effective Instagram marketing plan that drives engagement, increases brand awareness, and ultimately, achieves their marketing objectives.

As the platform continues to evolve, businesses need to stay up-to-date with the latest trends and features to ensure their Instagram marketing strategy remains relevant and effective.

You can learn more about digital marketing by reading our knowledge base blogs and applying what you’ve learned to your business.

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