Understanding how to market a product or service in the real world is one thing. Marketing on Instagram (IG) is an entirely different world, and many businesses lack the necessary marketing IG tools to succeed.
Instagram is a rapidly expanding platform for sharing photos and short video clips. It is also a popular way to reach a large number of people. Moreover, using the right Instagram growth tools can be extremely beneficial for any business.
There are numerous aspects to developing an Instagram presence, ranging from tracking analytics to posting original content and everything in between. It can be tough to manage everything on your own at times.
Fortunately, there are thousands of marketing tools that can handle the majority of the tasks. This article will provide you with a list of tools that you should use if you want to market or advertise on Instagram.
Why is marketing on Instagram important
Instagram has over 1.393 million monthly active users, making it an effective tool for product marketing. According to research, 72% of users say Instagram influences their purchasing decisions.
Talking about specific user bases, 87% of Generation Z use Instagram for holiday shopping, while 72% of millennials use Instagram to buy beauty products. That is a significant number of sales!
In terms of connecting with an audience, 90% of Instagram users follow at least one business page, and every month, 130 million users tap on shopping posts on the platform. So, it is an ideal system for engaging customers and progressing in a marketing campaign.
It just goes to show how influential Instagram is on the general public. The platform is constantly growing and expanding.
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10 best IG tools to grow your followers
To remain competitive, businesses must produce content regularly, and to do so, the process must be as simple as possible.
Here are ten tools to help you market your business and grow your audience on Instagram.
1. Crowdfire
A social media management tool, Crowdfire allows users to manage multiple profiles from a single platform. It includes free solutions that will assist you in devising strategies for gaining more Instagram followers.
While a free account only allows you to manage one account, premium services let you manage up to 50 accounts across multiple social media sites.
Crowdfire includes a Chrome browser extension for quick sharing, and the platform aids in content curation. You can also use hashtag suggestions, social analytic data, and auto-tailoring posts to fit each social platform perfectly.
Crowdfire lets you preview how the content will appear on Instagram and other social media platforms. It allows you to double-check everything before publishing the posts on the Internet.
The image curation feature is one of the tool’s highlights. It will make suggestions for images you can share on Instagram. As the images are approved by the creators, you do not have to worry about using copyrighted material.
Crowdfire includes engagement metrics showing how each post performs across your social media channels. The data can assist you in developing strategies for what methods work best with Instagram for your target audience.
2. Hootsuite’s Composer
Using Hootsuite’s Composer, you can create Instagram posts or schedule them for later. The Composer is a powerful publisher with an easy-to-use interface complete with tools that help you make the most out of your Instagram posts, such as editing, customising, and scheduling.
Furthermore, you can use the ‘Best time to Publish’ recommendations based on your brand’s unique historical posting data to ensure that you schedule your posts for times when you are likely to receive the most engagement, click-throughs, or impressions.
Furthermore, Canva is available within the Hootsuite dashboard and does not require any add-on app.
3. Adobe Creative Cloud Express
If you already know about Adobe Spark, you will be pleased to learn that it has been enhanced and relaunched as Creative Cloud Express.
This tool is Adobe’s solution for well-designed social media templates with drag-and-drop functionality. It is also an alternative to expensive photo-editing apps because of its editing tools like resizing, background removal, and file conversion – quickly converting from JPG to PNG or PNG to JPG.
There are numerous templates, fonts, stock music, and stock images in Adobe’s library.
Adobe Creative Cloud Express is free. However, the paid plan unlocks additional assets, music, and design features.
4. InVideo
InVideo is among the best Instagram video editors available. With thousands of templates and extra features like adding and editing clips, text, transitions, and filters, you can create amazing videos for Instagram reels, stories, and feed within minutes. You can also use the editor to create reels for your Instagram account.
The exciting aspect is that InVideo releases templates for trending reels, making them simple to replicate. You can quickly get in on new trends using an InVideo reel template.
InVideo provides a timeline-based interface once you have selected a template. You can quickly replace the video elements or edit the existing ones to your liking.
Do you need to remove some video clips? InVideo allows you to trim and cut videos and add transitions without interfering with the video’s flow.
All of this is possible with the editor’s free version. If you want access to the entire library of stock media, including royalty-free music and videos, you can subscribe to InVideo’s paid services.
Want to edit Instagram videos on your phone? You can download InVideo’s free Filmr app. It includes hundreds of filters, transitions, and simple tools that can assist you in creating Instagram videos in minutes and posting on the platform directly from the app.
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5. Nitreo
Nitreo epitomises a well-executed organic growth strategy. They have spent a lot of time perfecting their artificial intelligence technology and have created a profitable growth solution that enables consumers to set and forget.
If you are busy interacting on other digital platforms and do not have time to build and grow your Instagram profile organically and actively, Nitreo is your growth tool.
The app has moved forward with a multi-pronged expansion strategy. When you join Nitreo, you have to specify what kind of audience you want to attract to your work. Nitreo enjoys location-based activities, so make sure you know where they come from.
Once you have selected these points, Nitreo will start the work on your account and interact with others.
The selective interaction increases the visibility of your account to those who want to see your content and will follow you in return for interacting with you. Nitreo offers a risk-free growth tool that will not jeopardise your profile.
They’ve invested heavily in their software, so you can be confident that their interaction is human-like.
6. Repost
Because Instagram lacks what some consider more conventional sharing features, Repost is a tool that not only meets that need but also allows you to automatically give credit to the account that originally posted the content.
It is a free app with in-app purchases. However, it does not have a desktop interface.
Interacting with user-generated posts by sharing and crediting them demonstrates that you, as a brand, value them and their input. Other features include bookmarking content and searching for images by hashtag or user name.
7. AutoHash
AutoHash may be the simplest way to find Instagram hashtags that are relevant to your images. It recognises objects in your photos using AI and suggests relevant hashtags based on the objects.
It will count the hashtags to ensure that you do not exceed the 30-hashtag limit, and you can save your favourite hashtags in the app.
When you are ready to post, AutoHash will copy your hashtags to your clipboard, allowing you to paste them into your post’s image description or comments.
8. Social Rank
Social Rank is an analysis tool that sorts and filters Instagram audiences to help brands better understand them.
The tool provides several sorting, filtering, and engagement tools to help you manage different profiles in your following. If you wish to know who your Instagram account’s biggest influencer or most engaged follower is, this is the marketing tool for you.
You can categorise your audience into groups such as ‘Most Valuable’ and ‘Most Engaged’ using the sorting tool. You can also use the filtering tool to look at basic demographics such as geographic location.
However, there are bound to be certain social media filters, like bio keywords or hashtag searches, which will be popular with your target audience. You can use this data to improve your content or reach out to new audiences relevant to your brand.
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9. Shop Social
Shop Social is the best and fastest way to convert your Instagram profile into a shoppable gallery.
You do not need any app, coding skills, or a software team. You can hook it up to your profile, tag your products, and import Instagram media.
Your followers will easily find and purchase products that appear on your Instagram media. You can also personalise any text appearing on the shoppable gallery and communicate with your fans in your language.
10. Ads Manager
Ads Manager is the central platform for running paid ad campaigns across different platforms on Meta, including Instagram, Facebook, Messenger, and Audience Network.
This tool enables you to create ads, build campaigns, manage campaigns, and track results using all standard metrics. It also allows you to refine your advertising strategy by allowing experimentation with A/B testing, dynamic creative, and audience segmentation.
You do not have to pay to use or configure this tool for Instagram, but you will have to spend money to run advertisement campaigns.
On a concluding note
While you can create a fresh image or Instagram story within the app, this is rarely the most efficient method. Leveraging Instagram tools for growth gives you some freedom because many of them help you streamline your posts.
Some of these tools, for example, allow you to schedule the publication of posts. Therefore, you can engage better with your target audience when they are more active.
Apart from that, some of the best IG tools include data analytics about your target audience.
Data can assist you in choosing the best course of action rather than throwing images at the social hub and observing what sticks.
The right tools can help you improve your brand’s online reputation by growing your Instagram followers. All it takes is identifying those who will best serve your needs. Investigate what these tools have to offer to reach a larger audience.
You never know when a casual viewer will become an ardent fan who will spread the word about your products.
