The upcoming festive season promises significant opportunities for the Quick Service Restaurant (QSR) industry in India. Findings from India’s Festive Wallet Outlook 2023 indicate that 58% of consumers plan to increase their QSR spending during this period.
Understanding the Festive Surge:
The QSR industry experiences a noticeable surge in demand during festive periods due to increased family gatherings and celebrations. This festive motivation leads to heightened spending at QSRs, presenting an excellent opportunity for brands to boost sales and connect with their customers.
Diverse Dining Preferences:
Consumers have diverse dining preferences during festive times. While Metro consumers tend to prefer food delivery for convenience, while those in tier 1+ cities prefer dining out. Recognizing these distinctions can enable QSR brands to tailor their offerings and marketing strategies accordingly.
Leveraging Payment Platforms:
Paytm, as the pioneer of digital payments in India, has consistently helped elevate the QSR experiences. Apart from the reach and popularity of digital payments through Paytm, it is an ideal channel for brands to engage with their audience through different stages of ordering. As per the report, 3 out of 5 prefer online channels for ordering, with 87% choosing UPI/wallets for payments.
The Paytm se ONDC Advantage:
The Open Network for Digital Commerce (ONDC) is transforming India’s digital landscape. It promotes interoperability and accessibility, creating a unified digital commerce framework. For QSR brands, Paytm se ONDC offers a unique opportunity to expand their reach, recall, and retargeting capabilities. Approximately 10,000 food and grocery orders are processed daily on ONDC, making it a thriving ecosystem for F&B brands. Additionally, over 31% of respondents who were aware of ONDC knew about Paytm se ONDC.
Engagement Strategies:
QSR brands can leverage Paytm to engage with their audience effectively like some brands have been doing:
- Personalized Offers: Leverage deterministic audience signals to offer personalized deals and incentives, enticing them to order instantly. Dominos collaborated with Paytm Ads to attract customers with offers through scratch cards, creating an engaging experience that encouraged users to visit Domino’s App and place orders instantly.
- Retargeting Campaigns: Implement retargeting campaigns to re-engage with past customers and remind them of your festive offerings. Swiggy partnered with Paytm Ads to reach a diverse audience and expand its customer base. They leveraged Paytm’s audience insights for precise targeting. They utilized strategic banner ads, including retargeting, to entice first-time users with compelling offers, resulting in over 50k first orders and a 26% reduction in customer acquisition cost.
- ONDC Integration: Discover the power of ONDC in transforming Quick Service Restaurants (QSRs). Designed for simplicity, ONDC streamlines ordering, making it ideal for QSRs and low ASP impulse purchases. By embracing ONDC, QSRs can maximize savings through competitive commission rates and cost efficiencies on Foodtech services. Join the Paytm se ONDC revolution to position your QSR for success in the digital commerce landscape, streamlining operations, and enhancing profitability.
As the festive season approaches, the QSR industry is gearing up for growth. Leveraging payment platforms like Paytm and embracing the ONDC trend can be game-changers for QSR brands. By understanding consumer preferences and using effective engagement strategies, QSRs can make the most of this festive surge. Know how Paytm Ads can help your brand engage with your audiences effectively this festive season, write to us at ads.marketing@paytm.com
Frequently Asked Questions
Question 1: Is Paytm Ads suitable for small QSR businesses, or is it primarily for prominent brands?
Answer: Paytm Ads is suitable for businesses of all sizes, including small QSRs. Paytm Ads offers flexible solutions to cater to the specific needs and budgets of different brands.
Question 2: How can QSR brands effectively engage with their audience through payment platforms like Paytm?
Answer: QSR brands can engage with their audience by offering exclusive discounts, personalized offers, and leveraging the mini-app feature within Paytm, display ads and various other effective solutions for a seamless customer experience.
