Bakeries and cake shops are a common sight across the streets of India- thanks to the country’s appetite for all things sweet. Apart from the traditional desserts, cakes are a perpetual favourite and an integral part of most celebrations.
The Indian cake market is projected to witness a CAGR of 12.5% during the forecast period, 2022-2027.
If you are starting up your store and looking for unique cake business name ideas to get you noticed, this article will help you with tips and suggestions to come up with the best name for cake shop.
Cake business name ideas
The list of cake names can be a huge one with many creative possibilities. Oftentimes names that you like might be already taken by the existing cake shops. To help you with your search, here are a few cake shop name suggestions that you can explore for your store.
- The Sweet Spot
- Layers of Goodness
- Sweet Surrender
- Sweet Talker
- Bake it Pretty
- Sprinkles and Whiskers
- The Sweet Life
- Cakes etc.
- Cupcake Queen
- For Heaven’s Cakes
- Bake n’ Flake
- Queen of Tarts
- The Pie Chart
- Frosting Dreams
- Cake Walk
- Luscious Layers
- Sugar Thrill
- Dessert Dreamy
- The Cake Gallery
- Sweet Retreats
How to create unique cake business names
Names are largely an emotional representation of the brand and have a backstory to them. While you try to lock in the perfect name for your cake shop, here are a few tips.
1. Shortlist name options
When deciding on the name your store, list down the reasons for each one your shortlisted titles to gain clarity on why one name works better for your business than the rest.
For instance, if you choose to use your own name for the brand, it is likely because you believe that your personal reputation and skills can be extended to the store.
In such a case, it can be easier to get people to remember your cake brand name and make your customers recollect the person behind it each time they visit your store. It is also a good way to market your business while retaining a personal touch.
Some other cake name ideas are:
- Location/address-based name
- Name based on the cooking method
- Quirky alliterations
- Names referring to a region
2. Keep it simple
Unusual names may look good on paper but it is also important to check if they resonate well with your audience.
Overlooking simple details and using complicated words can make it difficult for the user to find your business online. If people hear it from their family and friends, the clear pronunciation should help them instantly recollect.
Here are a few tips:
- Use clear spellings
- Keep it creative and catchy
- Ensure that it is easy to remember
- Don’t exceed one or two words
- Connect it to the product
3. Market your hero product
Your business might start with cakes but it is likely to launch several varieties of desserts and even savouries with expansion and growth in the future. Your name can include a tagline to represent the one product that you want your brand to be known for.
It can be your speciality or a signature take on a certain dessert. A name or a tag drawn from your classic offering can create exclusivity and build an audience that identifies your store with a particular dish while enjoying the other offerings as well.
4. Test your idea
Once you have shortlisted a few names, collect feedback and get a sense of how your prospective customers will perceive it. Try to also assess if they can relate the name to your product.
You can create a few questionnaires and short surveys to understand what users think. The result will help get an idea of what is likely to work for your store.
Alternatively, you can also choose a completely unfamiliar name but it will take greater effort and branding to get the consumers to connect to your store.
5. Verify the name
Ensure that you have thoroughly checked the legalities related to the name and if it is already in use. This step is in fact one of the first things to do once you have liked a name to avoid any duplication.
This can be determined by doing a quick search on the internet. You should also go through social media handles or create one for your preferred name to ensure that it is not used by others while you work on other processes.
Popular cake shop names in India
The following names are synonymous with the most delectable desserts and have been endorsed widely by thousands of people. Here’s a look at how their owners have named them.
Flury’s
A landmark on Kolkata’s Park Street, Flury’s was founded in 1927 by Mr and Mrs J Flury. It has become immensely popular over the years and has attracted visitors from all over the world. The name evidently is after the Swiss couple that established it.
The gourmet cake shop also has a variety of other options on the menu and is known to have first introduced the Rum Ball in the 1930s. Flury’s has multiple outlets in Kolkata and has expanded to a few other metro cities in the recent past.
Theobroma
First opened at Colaba Causeway in Mumbai, Theobroma is a chain of patisseries and now present in cities including Hyderabad, Bangalore, Pune and Delhi.
Theobroma in Greek means food of the Gods – signifying their indulgent offerings including cakes, brownies, chocolates and more.
Le 15
The founder’s fondness for Paris where she also trained for a Patisserie Diploma led to naming the store after her favourite Parisian quartier, the 15th arrondissement.
Started in 2010, Le 15 has been inspired by classic French traditions and techniques of patisserie.
The team headed by Chef Pooja Dhingra has won several awards and recognition for its range of desserts including macarons, cupcakes, cakes and tarts.
Conclusion
Naming your store is not a cakewalk after all! Coming up with the ideal cake company names is especially crucial in this digital age and can highly impact brand perception and eventually the success of a business.
The cake name list is huge and deciding on the right one can be often confusing. The cake shop name ideas offered in this article will certainly help you choose better and think of a name that contributes positively to your brand building.
