Meesho is one of the country’s largest online marketplaces that offer a platform for sellers to list, promote and sell their products. It is ideal for entrepreneurs who want to start their journey in the e-commerce space.
The platform is easy to use and offers access to a huge customer base. In July 2022, Meesho.com received 17.8M visits with an average session duration of 13:18.
If you are wondering how to sell on Meesho, here is a step-by-step guide that breaks down the process along with stating the benefits offered by the platform.
What are the advantages of selling on Meesho?
- Meesho is the right platform for entrepreneurs and homemakers who want to start an online business with minimal investment
- Meesho does not charge any commission to its sellers
- The process to list and sell products on Meesho is fairly simple
- Meesho offers the lowest shipping cost on items
- Meesho offers an opportunity for first-time sellers and small businesses to target a significant customer base.
How to sell products on Meesho?
The first step to Meesho seller registration is to create an account on supplier.meesho.com. The details required for an account include:
- Mobile number and email id
- GSTIN number
- Active bank account linked with the GST number
After submitting the above details you can proceed to enter your online store name along with the pickup address from which orders need to be collected.
What is Meesho Supplier Panel?
You can access the Meesho Supplier Panel at supplier.meeshosupply.com after you have registered an account through the steps mentioned above.
The Meesho login panel contains all the necessary details required to go live and manage your business on the platform. This includes listing your product catalogue, managing the inventory, processing orders and tracking payments.
Meesho lets you sell across 700 categories and to 24000+ pin codes in India.
However, it is also essential to review the legal and policies section in the panel so that your product catalogues comply with Meesho’s policies.
How to upload a catalogue?
A catalogue is the list of products you want to sell. You can upload a single catalogue or in bulk. But each catalogue should have a minimum 1 product and maximum 9 products in the same category.
For instance if you are selling only shirts you can add 9 of them together in the same catalogue but if you are also selling trousers, you will have to upload a separate catalogue.
The products go live post 72 hours from the time of upload.
When uploading a catalogue, you can start with selecting the suitable category and proceed with adding the images. The image guidelines are mentioned in the supplier panel.
Every product listing has to be supported with details such as price, description and GST.
Uploading 5 to 7 catalogues with 3 to 4 products in each leads to better visibility and increases the chances of orders from your target customers.
Also read: Digital Marketing 101: The Ultimate Beginner’s Guide
How to receive orders from Meesho?
Meesho allows you access to more than 11 crore customers across the country. Here are some tips to effectively capture those buyers.
Listing catalogues: You can expect to receive orders after uploading 5 to 7 catalogues.The higher the number, the better the chances of buyers noticing your products.
Setting the price: Some of the factors to consider when setting the right price are the product costs and margins. It is also recommended to go for competitive pricing for better customer appeal.
Using the price recommendation tool: This tool helps with competitive prices for your products to increase their visibility and sales.
Selecting products: Listing products with the latest features or a unique offering helps in gaining customer attention towards your store.
Delivering products through Meesho
Meesho notifies its sellers about a new order through email as well as an update on the Meesho Supplier Panel.
All the deliveries are fulfilled by Meesho’s logistics partner and the company claims to charge the lowest shipping costs on the items.
Here are the steps to completing an order through the Meesho Supplier Panel
- Accept the order
- Download label and manifest
- Pack the items and label them
- Hand the items to Meesho’s logistic partner
How much does Meesho charge?
Meesho does not charge any seller commission across its product categories making it a highly profitable platform for businesses to sell online.
Registration Fee
Meesho does not charge a registration fee and you can create a seller account free of cost on the platform.
Collection Fee
Meesho transfers the entire sale price to your account without any charges on the payment gateway or cash on delivery orders. There is no collection fee on any product.
Penalty
Meesho does not charge a penalty on order cancellations or similar cases.
The settlement amount is deposited directly into your bank account within 7 from order delivery – the details can be viewed on the Meesho Supplier Panel.
Shipping and delivery with Meesho
Meesho claims to offer the lowest shipping costs for its sellers and partners with multiple logistic companies to ensure timely pick-up and delivery.
- The seller is charged a return shipping fee based on the weight in case the customer returns the product.
- In case the order is not delivered and converted to a Return to Origin (RTO) the seller is not charged an additional shipping fee.
- The return & RTO costs can be tracked and managed with tools offered to the sellers.
Also read: Types of Digital Marketing & How they Work
Conclusion
Meesho certainly helps e-commerce businesses grow on the platform and offers multiple ways to effectively market products. An online marketplace can transform your business because of the access to the tools, services and audience that it offers.
Regardless of being a seller on Meesho, it is always favourable to build a website and connect with your customers directly. A website can help you offer a better shopping experience to your buyers and establish a stronger brand connection with the buyers.
Moreover, it’s easy to sell through a website when you have the right payment gateway. Paytm Payment Gateway for instance is a robust solution with industry-best success rates and advanced tech infrastructure to ensure that your customers are successfully able to transact each time.
Irrespective of the size of your business, a website that enables secure payments can boost both the brand identity and the business.
