Where is ‘Buy Now, Pay Later’ (BNPL) Headed? Here’s the Indian Context
Over the years, Buy Now, Pay Later (BNPL) has been gaining popularity, especially among those consumers who lack a credit history or have a low CIBIL score.
Rise of RuPay Cards: Why this Indian Indigenous Card-Based Payment Solution is a Massive Success
Transaction volumes for RuPay cards were low during and after the COVID outbreak, but transaction values increased. This blog decodes why RuPay grew.
How to Unite Customer Experiences Across Different Touch points
It is important that you first understand what a customer touch point is and how to set it right. Here, we will take you through the meaning of customer touch points and how you can unite them to streamline customer journeys.
What Should You Do Differently to Attract Customers to Your Store?
When you are seeking ways to attract more customers to your shop, you need an omnichannel strategy to deal with various points of friction. Read more here.
What does Affordability Mean for Today’s E-commerce Businesses
Read about how affordability can be diversely positioned and presented by e-commerce businesses for better assessment by the consumer.
Growth of UPI Ecosystem: A Homegrown Technology Ready to Conquer the World
UPI's rapid growth has demonstrated India's ability to build a global payments infrastructure from scratch. Click to learn more about UPI’s growth.
