When it is about laying a helping hand to those in need, Indians tend to stand ahead and before anyone else. Everyday giving is an integral part of our lives, whether it is about giving alms to those knocking on our doors or making regular contributions to certified NGOs (Non-Government Organisations).
This core philosophy has placed the average donation at Rs 107 crore in India in 2020 as per the EdelGive Hurun India Philanthropy List 2020. The Hurun India report also talks about the growth of CSR spending of BSE 200 companies at a CAGR of 16%. The most favorable philanthropic causes include education, healthcare, rural transformation, and livelihood enhancement.
The numbers say a lot about the idea of giving back to the society that is ingrained deep within us. While NGOs and charitable organisations do their part in making the world a better place, they do have their fair share of challenges to deal with, one of which is accepting payments online.
Hear what CRY, Child Rights and You, does for the underprivileged children in India
CRY, Child Rights and You, is the most-trusted, 42-year old non-profit organisation in the country, and has been recognised as ‘The Most Trusted NGO’ by The Brand Trust Report of TRA (Trust Research Advisory). It works with the mission to improve the lives of underprivileged Indian children in diverse ways and inspire collective action to protect their rights.
Once started with the aim to ensure happier childhoods for all, CRY, Child Rights and You is now active in 19 states across the country and has made significant changes to the lives of more than 3 million children.
These include ensuring education, immunization, and protection from child labour and child marriage in CRY, Child Rights and You project areas.
Other ongoing projects include creation of isolation centres and safe homes for Covid, ration distribution to affected children and their families, hygiene kits distribution, and more.
The team behind CRY, Child Rights and You also works with parents, teachers, and communities to address children-critical needs. All their hard work requires funding in the form of grants and donations from individuals and organisations.
Being at the darker side of ‘Digital Payment Evolution’
When the Covid-19 pandemic brought the world to a standstill in March 2020, CRY, Child Rights and You took the charge to fulfill the needs of those affected by it. However, in India, cash has been a more common form of donation than digital payments.
On one hand, the consumer shift towards e-commerce was growing exponentially, and there was an urgent need to accept payments digitally via well-accepted payment modes.
When a donor pays a certain amount to CRY, Child Rights and You, they use it to fund several ongoing projects for the welfare of underprivileged children and their families. That’s how the organisation has been working for the last four decades.
However, with the pandemic in place, the need for support became bigger and bigger over time. This called for a solution to start accepting donations in modes other than cash and cheques.
When CRY, Child Rights and You met Paytm Payment Gateway to resolve the need of the hour
During the pandemic, even the non-profit organizations felt the need for digital payments. For CRY, Child Rights and You, it meant the selection of a reliable payment gateway that could help them reach millions of people in India for donations.
This is when CRY, Child Rights and You adopted Paytm Payment Gateway to accept payments online from a wide variety of donors across the nation. Many individuals even ask them if they can make donations via Paytm, which is why they preferred choosing Paytm Payment Gateway.
Paytm Payment Gateway came to them as a universal solution to solve the problem of accepting payment digitally.
As per a CRY, Child Rights and You representative, having a Paytm Wallet as an accepted payment method has helped them reach more towards the young generation who actively use this wallet.
The breakthrough achieved using Paytm PG
With Paytm Payment Gateway, CRY, Child Rights and You was able to simplify the digital payment side of their organisation, which has really made a difference during the pandemic.
- Availability of Paytm Wallet for donations
- Multiple payment methods, making it easier for individuals to donate online
- A shift from cheques to online payments for regular contributions
- Raising an amount of around Rs 2 crore+ via Paytm payment gateway, QR code, and donation tab
With Paytm Payment Gateway, CRY, Child Rights and You has streamlined its donation collection process by making it easier for individuals to donate money online via their most preferred payment method. This led to the increase in donations, convenience for donors to make online payments, and the ease of handling payments for their team.
Having assessed the situation on-ground the NGO has created an emergency plan to address vaccination hesitancy and the immediate protection, health, nutrition and safety needs of children and their families. The NGO aims to impact a total of 3.5 lakh children and 1.7 lakh households across 19 states and 80 districts.
To donate towards their urgent COVID relief efforts, click the button below:
If you want to integrate Paytm Payment Gateway to your NGO’s official website or app, contact us here.