A robust payment gateway is considered to be the basis for successful payments. Every business operating in the online space requires this support function for hassle-free transactions.
There are several payment gateways in India that claim to contain features that can help merchants improve the customer experience for their buyers. But to be the best and cheapest payment gateway in India, the product needs to go beyond the regular features and stand out for its attributes and offerings.
Paytm Payment Gateway does just that to be the most preferred service provider among established businesses as well as new-age startups. This article explores the reasons that make it the ideal choice.
Lowest charges and 0% MDR on UPI with Paytm Payment Gateway
Payment gateway charges or fees is the cost incurred by merchants to enable transactions on their website or app. It is usually a small percentage of the total transaction value. The charges may slightly differ depending on the payment option preferred by the user.
When a payment gateway advertises itself as free, it usually refers to the set up and maintenance costs that are associated with it. Most payment gateways today do not charge any money for the integration or support.
So how and what are merchants charged for?
Let’s say a customer transacts on your website through a credit card for a product worth Rs 3000. The amount credited to you is likely to be around Rs 2940 after deducting around 2%. The deduction is known as the Merchant Discount Rate or MDR that is charged by your payment gateway as a fee.
The fees ensure that payments on your website are not just seamless but also secure and instant.
What makes Paytm Payment Gateway the cheapest option is the MDR waiver for UPI payments. While other Indian payment gateways charge a certain fixed MDR on UPI transactions, with Paytm Payment Gateway there is no fee on UPI as well as RuPay cards.
Assuming that a business does a monthly sales volume of Rs 1 cr, it is possible to save Rs 97,700 every month with Paytm Payment Gateway with the increased adoption of UPI payment method.
Additionally, here’s how Paytm Payment Gateway makes transactions smoother on your website/app
Ensures secure payments for your customers: Paytm payment gateway helps businesses safeguard the sensitive information of their customers such as card & personal details in addition to keeping away from frauds and data breaches.
Paytm Payment Gateway is certified by the Payment Card Industry – Data Security Standards (PCI-DSS) with 128-bit encryption. A team of cybersecurity experts continuously monitor the system to ensure that every transaction is safe and secure.
Supports maximum payment sources: Online payments cannot be limited to a few modes these days since users prefer a variety of options such as digital wallets, UPI, net banking, credit/debit cards, etc.
Paytm Payment Gateway includes most payment options to offer your customers the flexibility of payment. An added bonus is the decrease in cart abandonment rates since buyers have their preferred option of payment on your website/app.
Allows international payments with 100+ currencies: Most businesses want to tap the international markets in the long run and explore new revenue streams. To make international transactions seamless, Paytm Payment Gateway lets merchants accept payments in 100+ currencies without any separate API integration.
What makes Paytm Payment Gateway the best in India: quickest settlements
Cashflow is a fairly crucial issue for a large number of merchants in India. When settlements do not happen on time, businesses have to keep going with restricted funds and limit their investments and expansions.
A settlement is done when the payment by the customer has been credited to the merchant’s bank. There are several steps in between which are initiated by the payment gateway to guarantee a swift settlement.
Most payment gateways offer a T+2 (T being the day when a transaction is initiated) settlement period. This means that the amount paid by the customer is credited to the merchant’s bank two days after the transaction.
Incase of weekends and bank holidays it is further delayed by a day or two. In fact the delay in settlement time can go up to as much as 6 days during long breaks. Hence, a sizable number of settlements never happen two days after the transaction.
Paytm Payment Gateway is the only payment gateway in India to offer T+1 settlements all throughout the year. This is irrespective of any kind of public/bank holidays. With T+1 settlements, Paytm Payment Gateway ensures that settlements happen on the very next day of the transactions.
Here are some other features that make Paytm Payment Gateway the best in India
Easy integration and activation: Paytm Payment Gateway can be easily integrated with your website or app. There are detailed instructions and assistance during as well as after the setup. Paytm’s 100% online onboarding with strong APIs and custom SDKs help merchants accept payments on their online stores within minutes.
High success rates: Paytm Payment Gateway’s intelligent routing & direct bank integrations ensure industry-best success rates. It also helps avoid cart abandonment due to failed or slow transactions.
Conclusion
Choosing the best and cheapest payment gateway in India is not difficult once you thoroughly examine and compare the offerings by different payment gateways. On the surface all of them might look the same but it’s only when you explore the details and place them against your business requirements that you know what’s best for your store.
Paytm Payment Gateway makes transacting easy not just for you but also for your customers. It is certainly a one-stop-solution for all your payment related needs.
