Whether you already have a website or app supporting your business or planning to invest in them, you want to offer a safe and quick payment solution to your customers.
As per statistical data, the number of online shoppers in India is expected to reach 220 millions in 2025. A major proportion of these buyers prefer to make online purchases via credit cards, debit cards, and similar other payment sources.
It leads you to one of the significant decisions of running an online business – Selection of the most suitable payment gateway.
The payment gateway you choose must provide two-sided benefits – ease of making payments for your customers and profits for your business resulting from it.
Choosing the right payment gateway for your business website and application is essential for business growth. Once these platforms are up and running, even less-talked-about features of a payment gateway grows in importance.
Also Read: Complete Guide to Payment Gateways in India
Wondering how Paytm helps businesses accept payments online on their website or app? The answer is – through Paytm All-In-One Payment Gateway.
What does Paytm Payment Gateway have in store for your business?
Paytm has been one of the leading fintech players in India for more than a decade now. One of Paytm’s products which is important from a small and medium business perspective is the Paytm Payment Gateway.
Whether you are a small mom-and-pop store or a medium-sized establishment, Paytm Payment Gateway has features that cover the entire spectrum. In this current COVID world we are living in, not having an online presence is not an option for any small and medium business anymore.
Paytm not only makes the merchant onboarding process easier to utilize its payment gateway but offers a wide range of benefits.
If you haven’t made the decision to select a payment gateway, let’s look at the six immediate advantages of using Paytm Payment Gateway.
Advantages of using Paytm Payment Gateway
1. Easy to accept payment through multiple payment sources
Using Paytm Payment Gateway does not force your customers to only use Paytm or its related products for making payments. In fact, it offers six ways in which customers can pay for the purchases, including the following::
- Paytm Wallet
- Bank account via UPI
- Debit or Credit cards
- Net Banking
- EMI Option on cards
- Paytm Postpaid
Having a set of payment sources for the customers ensures that they can use the most preferred payment source without any hassle. There will be no anxiety on the customer’s end to go for a new mode of payment while making purchases on your website or mobile app. .
2. High security of payments
Security of payments is pertinent in every online transaction. To ensure that all payment transfers are processed securely, Paytm Payment Gateway uses the latest anti-fraud technology to keep things safe for you and your customers. We also have a dedicated team of 200 cyber security experts to ensure every user transaction is secure.
Paytm Payment Gateway is also certified by the Payment Card Industry – Data Security Standards (PCI-DSS) with 128-bit encryption. Artificial intelligence is routinely used to detect and block suspicious-looking transactions by analysing the behaviour of fraudsters.
In fact, its security feature also scans other apps installed on user devices to let them know if there is any risk involved. If a risky app is detected, Paytm Payment Gateway does not allow any transaction unless the app is uninstalled.
3. Industry high success rate
Paytm Payment Gateway, being the largest payment enabler in India, has direct integration with the top six banks in India, 15 Bank Gateways and networks. These integrations result in reduced transaction times, no need for manual inputs or dependency on mobile networks.
Paytm monitors the health of its Payment Gateway six times per minute and re-routes traffic to healthy gateways. If your website or app has multiple payment gateways, Paytm’s AI-Powered Router helps in routing transaction traffic between the multiple payment providers to help customers enjoy a high payment success rate.
Paytm is also the acquiring payment service provider (PSP), issuing PSP as well as owner of the payment gateway, which leads to higher success rates in transactions.
Given below are some impressive numbers related to Paytm Payment Gateway:
- 400 million monthly transactions
- 99.99% payment gateway uptime
- 2500 transactions per second
- Largest card payment gateway and UPI payment gateway in India
Going by the facts, you can enable your customers to expect a payment completion time of only 20 seconds on any platform provided all the customer details have been entered.
4. Easy checkout with saved cards
Think like a customer who buys products from your online store – How would it feel when you need to enter card details every time you place an order?
With higher transaction time, the risk of losing a customer also increases. However, you need not worry about that aspect if you have Paytm Payment Gateway integrated into your business app or website.
With Paytm Payment Gateway, your customers will get the option to checkout with saved cards. It assists not only with reduced transaction times, but also has the possibility to help a customer become a regular.
Paytm Payment Gateway has a global vault for saving users’ debit and credit card details on a secure cloud. The vault is audited regularly by authorities, such as National Payments Corporation of India (NPCI) and PCI-DSS from time to time.
Along with cards, Paytm Payment Gateway offers the facility to save details for wallet, postpaid, saved UPIs, merchant gift vouchers, and Paytm Payments Bank details.
With saved cards and other payment instruments, you can increase the success rate of the transaction by 6-8 percent. Your customers will also find it easier to manage all their payment instruments and switch between different saved cards as per their convenience. It also provides them the access to one-click checkout experience. Some well-known merchants who use saved cards include Dominos, Nearbuy, Swiggy, Zomato, Hotstar, Uber, among others.
5. Real-time bank settlements
As a merchant, you naturally expect faster settlements at your end for a transaction to be deemed truly complete. Depending on the industry your business falls into and the market practices followed, your payment experiences can be customised.
You can select from a range of options when it comes to settling the amount of transactions and how soon you want the funds transferred to your bank account.
With Paytm Payment Gateway, you can go about it in two ways:
- Settlement from the Paytm Nodal account can be done on the same day or in batches at a frequency you decide. For instance, you can have funds settled once every day or once in seven days, and so on.
- Settlement can also happen even by a direct transfer to your bank account if you do not want to go via the Paytm Nodal account route. Settlement destinations include your bank account, Paytm Wallet or a UPI virtual private address. Paytm Payment Gateway also offers direct real time settlement in your bank account by the issuer bank.
6. Business growth insights on Paytm Merchant Dashboard
Paytm Payment Gateway also provides access to a visually-rich, interactive merchant dashboard that displays various insights about your business at just a glance.
Using this merchant dashboard, you can track sales, conversions, and success rates to analyse customer spends and understand when, how and how much customers buy.
Here are few more things you can do with the dashboard:
- Creating payment links to be shared via SMS or social media to accept payments
- Disbursing funds
- Viewing transaction history
- Generating invoices
- Accessing settlement reports
- Issuing refunds
- Managing user roles and permissions
You May Also Like to Know About: How To Create a Subscription Model with Paytm All-In-One Payment Gateway?
Paytm dashboard for merchants also provides real-time analytics that you can use to measure business performance and make decisions on the fly to improve growth. Even the process to change settings, such as new bank accounts, display names, or a new QR code, can be easily done from the dashboard’s Setting menu.
If you are still on the fence regarding integrating the Paytm Payments Gateway, we have just given you six reasons to consider it.
Click here to get started.