The gaming industry is experiencing a remarkable surge, with millions of gamers immersing themselves in interactive gameplay. One platform that stands out in this regard is First Games. With over 40 million registered users and an extensive collection of games across various genres, First Games offers an engaging environment for gamers and lucrative branding options for businesses aiming to tap into this highly engaged audience.
How Does First Games Help Brands?
First Games has fostered strong connections among gamers, allowing them to interact with fellow enthusiasts, participate in tournaments, engage in multiplayer games, and even compete for cash prizes. With over 80 million games played monthly, First Games offers interactive ad formats tailored to individual user interests. This opens up various possibilities for brands to integrate themselves within the gameplay, leveraging branded virtual items, rewards, and challenges to engage users while providing value for advertisers.
Backed by Paytm’s extensive network, First Games ensures broad discovery and visibility for brands looking to reach its predominantly male user base aged 20 to 40, including business owners and heavy spenders.
With an average session duration of around one hour, First Games provides an ideal opportunity for brands to capture users’ undivided attention during gaming sessions. This extended engagement period allows brands to communicate their message and build strong brand associations effectively.
Interesting Read: Leverage Paytm Ads to Boost Your Digital Marketing Efforts
First Games offers many advertising formats catering to brand objectives and campaign strategies. Brands can utilize lobby backgrounds, ATF/BTF banners, splash screens, and in-game options to engage users seamlessly. Additionally, First Games provides unique features like tournament sponsorships, bonus points, and claims and jackpot machines with branded prizes, scratch cards, and video solutions, enabling brands to create immersive gaming experiences and foster a deeper connection with their target audience.
With over 350 million users in the Paytm Ads ecosystem across various platforms, First Games offers brands an extensive reach and the opportunity to target users at multiple touchpoints throughout their journey. By tapping into this vast network, brands can leverage the synergies between First Games, Payments, health, movies, and other services to maximize their visibility and impact.
First Games has established itself as a leading gaming platform in India, attracting millions of dedicated users with its diverse game collection and immersive experiences. For brands seeking to connect with an engaged gaming audience, First Games provides a range of effective branding options.
With its seamless integrations, extended user engagement, and diverse advertising formats, First Games empowers brands to make a lasting impression within the gaming ecosystem.
By leveraging the platform’s extensive user base and the Paytm Ads ecosystem, brands can unlock powerful opportunities to connect with their target audience and drive their marketing objectives forward.
Unlock the next level of brand engagement with First Games. To know more, write to ads.marketing@paytm.com
Frequently Asked Questions
Question 1: How can brands integrate themselves into the First Games gameplay?
Answer: First Games provides several options for seamless brand integration. Brands can leverage lobby backgrounds, branded games, product placements, and immersive in-game experiences to engage users effectively.
Question 2: What ad formats are available on First Games for brand promotion?
Answer: First Games offers a diverse range of advertising formats, including lobby backgrounds, banners (ATF/BTF), splash screens, offer ads, video ads, and in-game options like tournament sponsorships, bonus points, and jackpot machines with branded prizes.
Question 3: How can brands benefit from the extended user engagement on First Games?
Answer: With an average session duration of around one hour, First Games provides a significant opportunity for brands to capture users’ undivided attention. Brands can effectively communicate their message and build strong brand associations during this extended engagement.
Question 4: What is the user demographic on First Games?
Answer: First Games predominantly attracts users aged 20 to 40, including business owners and heavy spenders. This demographic provides brands with an excellent opportunity to target their desired audience.
Question 5: How does First Games ensure broad visibility for brands?
Answer: Backed by Paytm’s extensive network, First Games ensures broad discovery and visibility for brands looking to reach its vast user base. The platform’s association with Paytm enables brands to tap into many touch points throughout the users’ journey.
Question 7: How can brands get started with advertising on First Games?
Answer: To explore advertising opportunities on First Games, brands can contact ads.marketing@paytm.com for further information and assistance.
With seamless integrations, diverse advertising formats, and extended user engagement, brands can connect with the highly active gaming community on First Games. Leveraging the platform’s features and the Paytm Ads ecosystem, brands can unlock the potential to make a lasting impression.
For more details on advertising with First Games, reach out to ads.marketing@paytm.com
