Introducing Play-on-Pay: Get The Most Out of Your Advertising With Paytm Ads


With most Indian consumers accessing the internet on mobile devices, brands have constantly used video ads to maximise reach and engagement. With consumers’ attention span getting shorter and shorter, short-form video ads of 10-15 seconds have become more popular than longer ads.

Hence, consumers are more likely to engage quickly and to the point with an ad of a shorter duration. In particular, in-App video ads provide a seamless viewing experience for the user and offer a unique opportunity for brands to engage their target audience.

Interesting Read: Leverage Paytm Ads to Boost Your Digital Marketing Efforts

In-App Video Ads provide many benefits for brands, including increased engagement, higher click-through rates, and brand awareness. In addition, these ads allow businesses to showcase their products in an engaging and interactive manner, making them more memorable for the viewer. While brands increasingly turn to in-app video ads to reach their target audiences, there is no guarantee of 100% viewability, leading to the wastage of ad budgets. Needless to say, some of these ads are also intrusive to the consumer journey.

How Paytm Ads Can Improve Brand Engagement

Paytm is India’s most trusted payments app, and in an endeavour to bring the most innovative ad solutions, Paytm Ads launches the first-of-its-kind video ad solution on a payment platform – Play-on-Pay.

Play-on-Pay is an immersive video ad solution for brands to engage with their audiences right when they transact. It promises to give advertisers the most captive audience through immersive video ads on the post-transaction screen on the Paytm App.

Play-on-Pay is unique because the brand’s communication starts when the payment is in process, and the video is set to auto-play once the transaction is done. The combination of in-transaction communication followed by post-transaction video brings the highest user attention and thus 100% viewability. This unique feature makes Play-on-Pay non-intrusive and does not interrupt the user’s experience or transaction process. Additionally, Play-on-Pay provides advertisers with a brand-safe environment while ensuring a seamless redirection to the brand landing pages for its users.


As a fintech platform, Paytm’s in-depth insights into customer behaviour enable brands to create personalised campaigns for maximum engagement. In addition, the first-of-its-kind video ad solution- Play-on-Pay on Post Transaction Screen, can further boost a brand’s reach and recall among transacting customers. Amongst many firsts, Paytm Ads becomes the first fintech platform to offer brands an opportunity to engage with audiences through video on the post-transaction screen.


With solutions like Play-on-Pay, brands can overcome the challenges associated with In-app video Ads and create engaging, memorable, and effective ads that resonate with their target audience. As the digital landscape continues to evolve, In-app video Ads will likely become an increasingly important part of any business’s marketing strategy.

Frequently Asked Questions

Question 1: What is Play-on-Pay, and how will it help my brand?

Answer: Play-on-Pay is a video ad unit on Paytm’s Post Transaction screen. It will help brands reach their targeted audience through immersive videos with a seamless redirection to the brand landing pages.

Question 2: What can be the maximum length of ads posted on Play-on-Pay?

Answer: The video ads can be between 10-15 seconds.

Question 3: Where will Play-on-Pay ads be shown?

Answer: The Play-on-Pay immersive video ads will be played on the post-transaction screen on the Paytm App.

Discover how Paytm Ads’ Play-on-Pay can help accelerate your brand awareness.  To know more, write to

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