Contrary to the popular belief that tier 2 and 3 cities are not conducive to the growth of online businesses, these markets are quickly becoming the next go-to destinations for businesses.
Tier 2 and 3 cities have a large number of customers that are new to online shopping. These untapped markets offer huge opportunities for businesses irrespective of the industry.
You might have already started your business in one of these lower-tier cities. However, if you feel like you have been oversold about the opportunities in these markets, maybe you have not fully deployed digital advertising to let customers know about your business.
Interesting Read: How Businesses Can Leverage 350 Million New Users In Tier 2 Cities
Why is Digital Advertising Important in Tier 2 Cities?
With a large number of startups realising the potential lower-tier cities have, merchants have started opening their shops in these cities. If you are also looking to expand into these cities, you should ensure your brand doesn’t get drowned in the deluge of other companies. Reaching out to customers proactively with targeted advertising and marketing campaigns is a good way to achieve that.
Building a brand that users trust takes time, patience, and strategy. According to the Edelman Trust Barometer Special Report, 70% of consumers said trusting a brand is more important today than in the past.
Focusing only on tier 1 cities can be detrimental to your brand presence if you plan to have operations in lower-tier cities. A report by Oberlo Statistics Library, brands in tier 2 and 3 cities are expected to gain more prominence in the future than the ones which only concentrate on tier 1 cities.
As you might already know, advertising on digital platforms is more effective as well as cost-effective when compared with traditional media. Digital advertising also helps in targeted advertising instead of catering to everyone.
How Paytm Ads Can Accelerate Growth in Tier 2 Cities
If you are looking to make a dent in tier 2 and 3 cities, you should lean on digital advertisements to reach your customers.
Paytm Ads can help you in your entrepreneurial endeavour and ensure a high conversion rate.
Here are three reasons why you should consider Paytm Ads to advertise in tier 2 cities:
- Better brand visibility
Advertising on Paytm means your brand’s visibility will jump by leaps and bounds as it reaches more transacting users through India’s largest mobile payments business. Millions of people open the Paytm app to make payments every day, making it one of the most promising platforms for your brand to be on.
Paytm Ads will not only give your brand visibility, but you will start seeing quality leads. Since Paytm sees more than 150 million monthly active users, the conversion rate is going to be higher than any other platform.
- Custom cohorts
Very often brands spend millions on advertisements only to realise later that the ad didn’t reach the right audience. For example, there won’t be much conversion if the ad of a company that manufactures headphones for youngsters is shown to people in their 50s.
Paytm Ads is dedicated to ensuring your brand reaches the right kind of audience. With our custom cohorts feature, you can decide what type of customers your brand’s ad should be visible to. You can choose cohorts based on customers’ age, gender, language, or shopping behaviour. For example, you can choose cohorts like customers who are foodies, movie lovers, financially literate, etc.
Paytm Ads can create cohorts based on geography as well, which means you can target users from tier 2 and 3 cities and get the best out of your ad campaign.
Paytm uses deterministic data, which is generated from Paytm users’ transaction behaviour on the Paytm app. This maps users’ online as well as offline payment behaviour.
- Varied Ad formats
There are more than one ways to tell a story. But you need to have the support of a platform that can showcase your brand’s stories tastefully in different formats.
According to your marketing objectives, you can choose the format and shape of the advertisement. With Paytm Ads, you can decide whether you want your brand to be visible on Paytm, Paytm for Business, Paytm Insider, and Paytm Money. In addition to static banner ads, you can also display video ads on Paytm.
Further, you can strategically place your company’s ads on three different real-estates: the homepage, category page, and post-transaction page. This can be done across Paytm’s all platforms including the Paytm consumer app, Paytm for Business merchant app, Paytm Insider, and Paytm Money.
Conclusion
Irrespective of the sector you operate in, Paytm Ads can make sure your customers see your brand and if they want, they can directly get in touch with you. More than 300 companies including Microsoft, Google, Tanishq, Honda, KFC, etc trust Paytm Ads.
Interesting Read: Leverage Paytm Ads to Boost Your Digital Marketing Efforts
We don’t stop at just providing space to run ads, but we give you a meaningful analysis of your campaign. You can measure your campaign’s progress using third-party impressions, analyse users’ journeys, and use our lead generation form.
Frequently Asked Questions
Question 1: What does Paytm Ads do?
Answer: Paytm Ads help brands target consumers using Paytm’s predefined user cohorts or create custom cohorts that suit the brief. Paytm Ads offers a managed service to place ads on Paytm’s owned and operated inventory and integrated DSPs. Our experts work round the clock to deliver the campaign goals, so brands don’t have to worry about campaign monitoring.
Question 2: How can Paytm Ads help my company?
Answer: Paytm’s advertising solutions are powered by first-party audience insights and signals that can help businesses create meaningful interactions with their target audiences. Businesses can leverage insights to drive effective campaigns across platforms in the Paytm ecosystem and across demand-side platforms (DSP).
Question 3: What are the features of Paytm Ads?
Answer: Paytm Ads comes packed with multiple useful features. A few of them can be categorised as the following:
- Multiple formats of advertisements can be shown
- Can customise target audiences based on age, location, and interests
- Can track the performance of the ad in real time
- Fraud detection technology enable to prevent bot-enabled traffic
