Fundraising is integral to carrying out the mission of a non-profit organization effectively. But the process to raise funds is not as easy as it may seem. For instance, a school-level fundraiser to plant more trees may take just a few hours to set up. But a long-term charity to provide food for the needy would take more time and a process in place to get continued donations.
Non-profit organizations work for the betterment of the public, the needy to be more particular. One of the important tasks they need to do is to collect donations. It would not be wrong to consider donations as the ultimate show runners for any cause. Since these organizations have very tight budgets, they need a regular flow of financial contributions.
Then came the mighty Covid-19 pandemic in existence that tended to put a full stop to the normal working of an NGO. Just like every coin has two sides, so has the current situation. On one hand, more people are willing to donate money, while more NGOs are coming up to help the most affected social classes in these challenging times.
Do you run an organization and are looking for ways to collect more donations? It is quite easy to plan for collecting donations online with the right payment solutions.
Before moving to how you can collect donations online, let’s understand the need for it first.
Collecting donations online is more important than ever before
Like in other spheres of life, convenience is the most sought-after parameter in fundraising. We tend to appreciate things and methods that make our lives better and can be easily followed. On the flip side, we avoid ways that are time-consuming and cumbersome. That’s the reason we have witnessed more and more tasks being transitioned online.
Collecting donations is no different. Online donation tools or methods give NGOs a way to ask for donations easily, whether the donor lives down the street or in some part of the country. If you are looking for ways about how to collect donations online, you should know there are plenty of options available. What’s important for you is to zero in on the option(s) that are best suited for your needs.
With the Covid-19 cases rising at an unprecedented rate in India, the future is quite uncertain. However, you can pour some hope of certainty by helping the needy with your non-profit initiatives and collecting donations online for the same.
What to look for when accepting donations online?
While living in the world of options, you have the luxury to pick and choose as per your needs. Although having multiple options to choose from is regarded as a good thing, what will you do when flooded with choices you do not know if they exist? How will you make an informed decision to choose the right payment tools to collect donations online?
Evaluating ways or tools to collect donations online can be exhausting. To help you weigh these options, we have created a list of factors you should consider while selecting the right way to collect donations online. Here they are:
Ease of use
Put yourself in the shoes of a donor who is willing to support a noble cause by making a contribution. An hour spent navigating the online platform is an hour that could have been spent on other NGO-related tasks.
Hence, before you commit to a payment tool to collect donations online, look at how easy it is to use. Spend extra five minutes to look at its features, a proper understanding of which can increase the total funds raised manifolds.
Convenience to spread the word
Ever wondered what will happen if you choose a payment tool that none of the donors knows about? In simple words, it will not be useful to support your fundraising efforts. On the other hand, if you choose a tool that is common amongst the masses and people know how to use it, it will automatically minimize the inputs needed to spread the word about how donors can use it.
At the core of collecting payments online lies a financial transaction or money movement. There can be instances where an individual paid a certain amount through your payment method but it does not reach your account.
The fact is – some unexpected roadblocks can occur anytime even if you do not anticipate them coming. Therefore, it is important to know about the customer support service and response time associated with any payment tool you select.
NGO-friendly ways to collect donations online
Once you have evaluated the features of a payment tool with your needs to collect donations online, things become easier. Here, we are going to talk about two of the most popular ways to accept donations online in India.
Paytm All-In-One Payment Gateway
Paytm All-In-One payment gateway is one of the most popular payment processing systems in India. You can integrate it into your NGO’s website to collect donations online. The payment gateway integration process is quite simple and you can go live within minutes.
Some of the perks of using Paytm All-In-One payment gateway to collect donations online are:
- Easy to accept donations via debit cards, credit cards, net banking, and Paytm wallet
- Real-time settlements to get the donated amount transferred to your bank account
- Highly secure payment technology with 128-bit encryption
- Industry high success rate
- Benefit of 250 millions+ saved cards in the Paytm payment ecosystem
- Easy to accept donations in foreign currency
- Zero setup and maintenance fees
Paytm Payment Links
In case you do not have a website or app up and running for your NGO, there is nothing to worry about going digital with collecting donations. You can use Paytm payment links – a revolutionary payment product that helps in collecting payments remotely for both nonprofit and for-profit organizations. Schools, coaching centers, artists, doctors, all are using Paytm payment links for their impressive features and benefits, including:
- Ease of creating payment links online on the go
- Freedom to share the links via email, Whatsapp, or SMS to collect donations
- Multiple payment sources supported
- Bulk payment link creation and sharing facility
- International payments accepted
As India fights Covid-19 disease, Paytm is helping NGOs to come forward and start collecting donations online for Covid relief measures. For more information, click here.
Online Donation FAQs
What is the best way to collect donations online?
You can integrate Paytm payment gateway to your NGO’s official website and start collecting donations online. For more information, reach out to our support team.
How do I ask for donations online without a website or app?
Start using Paytm payment links to receive donations online without the need to have a website or mobile application. The process of creating and sharing payment links is quite easy.
How can I make a donation link?
For donation links, you can use Paytm payment links and ask for donations from multiple individuals at once. To know more about Paytm payment links, read this blog.
Can I accept donations on my NGO’s website?
Yes, you can accept donations on the website designed for your NGO by integrating Paytm All-In-One payment gateway. For further information on how to create a merchant account with Paytm, click here.