What To Look For In The Best Payment Gateway For WooCommerce

Over the years, content management systems (CMS) have simplified the process of launching e-commerce websites. WordPress is one of the most widely used CMS platforms to create online shopping websites.

However, you would require a plugin like WooCommerce to make your WordPress site as a full-fledged e-commerce platform.

As more and more online businesses launch their sites on WordPress in India, the demand for finding the best payment gateway for WooCommerce is bound to go up.

If you have also built your online store on WordPress, choosing the best payment gateway for its WooCommerce plugin is crucial for the success of your business.

For those of you who are wondering what is WooCommerce, here is a brief explainer:

What is WooCommerce?

WooCommerce is a plugin that integrates effortlessly with your existing WordPress site. In just a few clicks, the plugin can turn it into a completely functional e-commerce website.

So, in essence, WooCommerce is a plugin to build online shops on WordPress. It is very well known for its versatile offerings and at the same time being simple in terms of how it works.

What are the benefits of WooCommerce?

There are about a dozen plugins such as WPecommerce, Cart 66, Jigoshop, MarketPress, Shopp, and WP shop that support online commerce on WordPress. However, WooCommerce is the most popular plugin among them.

These are a few benefits of using WooCommerce:

  • Easy setup: Setting up the WooCommerce plugin on WordPress is very simple and quick. It is quite flexible as you can integrate a wide range of CRM systems, third-party shipping services, or other tools into your online store. You will find it easier if you already have some experience in using WordPress. If not, you can leverage the wide community of WooCommerce users to learn how to do so.
  • Versatile: There are a variety of plugins available for WooCommerce. You can use them to practically add any functionality to your online shop. You can also find a ready-made plugin for almost all your needs, making it one of the most versatile plugins available for WordPress.
  • Easy to add content: WooCommerce is more than just a plugin that supports online stores. You can use it to add your blog page right to your e-commerce platform.
  • Smart analytics: WooCommerce has an in-built analytics feature to give you hands-on practical information about your e-commerce platform. You can track sales by date, their order value, as well as find out the shopping pattern of individual customers.

Five features to look for in a payment gateway for WooCommerce

You will require to integrate a payment gateway with your online store so that your customers can pay online. There are several payment gateways available that can be integrated with WooCommerce.

Interesting Read: WooCommerce Payment Gateway Integration for Indian Businesses

However, you should keep the following features in mind before selecting one:

  • Mobile payments

The payment gateway you plan to integrate with your WooCommerce store should support mobile payments. For a large number of Indians, mobile is the first device they own. This trend has given rise to mobile payments in the country. Your online store may suffer if mobile payment is not enabled by your payment gateway on WooCommerce.

  • Enhanced checkout

The checkout page of the payment gateway should have enhanced features on WooCommerce. Features like displaying the icon of the card type (Mastercard, Visa, RuPay), auto-formatted card numbers, and expiration dates make it easier for customers to punch in the payment details.

In addition to this, you should inquire about the personalisation of the checkout page. Ideally, you should be able to customise the checkout page with your own branding to ensure customers feel safe about making payments.

  • Subscriptions

If your company relies on recurring payments, you would want to automate customers’ payments. Plus, as you add more products and services, you might offer subscriptions to your customers.

Subscription is a powerful way to ensure you earn a steady stream of income. That is why it’s imperative that your payment gateway supports subscription payments.

  • Analytics

If you are looking to build your e-commerce business on WordPress, chances are you are a young startup. At an early stage of the business, you must have access to rich analysis that helps you understand how your customers are buying online.

Thus, having analytics built right into the payment gateway dashboard is quite useful. You should work with a payment gateway that can provide you with an analytics tool that can give actionable insights. These analytics can help you understand why customers are not buying certain products, their preferred payment method, and other shopping behaviour.

  • Refund

As much as you don’t want to be in a position where you have to process returns, it’s something that every online merchant faces. With returns, comes the added responsibility to refund the money to your customers.

This is one of the most difficult features for a payment gateway as there are a lot of factors around processing refunds. Keep in mind that you will require a payment gateway that completes the refund process within a couple of days. Anything more than that is a red flag.

Why Paytm Payment Gateway is the best for WooCommerce?

If you are looking for the best payment gateway for WooCommerce, Paytm Payment Gateway can be your best bet.

It’s quite simple to integrate Paytm Payment Gateway with WooCommerce. The only prerequisite to that is having an active account with Paytm PG.

If you are wondering what are the benefits of using Paytm PG with WooCommerce, here are a few:

  • High success rate  – Paytm Payment Gateway is one of the largest payment enablers in India. It has 99.99% payment gateway uptime and can process 2,500 transactions per second.
  • Superior UX – Your customers will love the payment experience with our unmatched UX and won’t have to spend their time entering long details on the checkout page.
  • Support for all payment sources – Let users choose from 100+ payment sources across – Cards, Net-banking, UPI, EMI, Paytm Wallet, Paytm Postpaid, Gift vouchers, etc. You can even configure bank offers on specific cards or for payments through net banking from the Paytm dashboard.
  • Settlements – Working with Paytm Payment Gateway means that you have better access to funds. As we process settlements in T+1 business days, you never have to worry about having liquidity issues.
  • Instant refunds – You can process refunds for your customers instantly. Just use the Paytm Dashboard and leverage Paytm Payouts to trigger instant refunds straight to the user’s account. You can also let your customers receive the refund in their Paytm Wallet instead of the source account.

Interesting Read: How Much an E-commerce Website Costs in India?

Frequently Asked Questions

Question: Is WooCommerce free?

Answer: WooCommerce is an open-source software so it’s completely free to use it with your WordPress site. However, there are other charges that you will have to consider for the optimal usage of your store. There is a small setup cost involved, hosting charges, cost of WooCommerce theme, store management costs, etc.

Question: Is it possible to run WooCommerce on sites other than WordPress?

Answer: No, it’s not possible. WooCommerce is a plugin that is specifically designed for WordPress sites.

Question: Can WooCommerce handle a large e-commerce site?

Answer: Yes, it can. WooCommerce stores are scalable and can handle thousands of products.

Question: Does Paytm Payment Gateway integration with WooCommerce require technical know-how?

Answer: It would be easier to integrate if your team has a member with technical expertise. Although, we have dedicated technical support to guide you through the whole process.

Question: Are all the features of Paytm Payment Gateway available on WooCommerce?

Answer: Yes, we have ensured that everything that one can do with Paytm Payment Gateway on a non-WooCommerce site, is possible to do with your WooCommerce store as well.


Link Your WooCommerce Store With Paytm Payment Gateway Today

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