The bank offers configuration through Paytm Dashboard is an option for the merchants to configure their bank offer campaigns in DIY (Do-It-Yourself) mode. In DIY mode, you can create offer rules and can configure end-to-end campaign through our merchant panel.
You can now control the campaign at the granular level and can define the rules which must be satisfied in order for user gratification to happen. You can define the campaign rules, which a user must satisfy in order to get the gratification. Additionally, you can manage campaigns anytime. Currently, merchants can create discount based Amount based / Item based Bank offers and No Cost EMI Campaigns in DIY mode.